Target Holidazzle Begins with Holiday Parade

Holiday crowds packed the streets of downtown Minneapolis opening night as the Target Holidazzle parade kicked-off with a dazzling display along downtown Minneapolis’ Nicollet Mall, reports Minneapolis-based retailer Target.

Bullseye, Target’s bull terrier mascot, served as Grand Marshal for the first Target Holidazzle parade this season, leading more than a dozen floats and nearly 300 costumed volunteers adorned with 350,000 twinkling lights down Nicollet Mall.

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“We had a wonderful opening night, unveiling two new floats with Bullseye kicking-off Target Holidazzle atop the new Grand Marshal float,” said Leah Wong, vice president Events and Marketing, Minneapolis Downtown Council. “We look forward to celebrating the holidays with Twin Cities residents for four more weekends.”

Target Holidazzle parades run each Thursday through Sunday evening at 6:30 p.m. from Friday, Nov. 23 through Sunday, Dec. 23. You can visit for details.

Target Holidazzle is produced by the Minneapolis Downtown Council, which works to preserve and enhance a vital and attractive downtown for the people who invest, work, shop, visit and live in Minneapolis.

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