TripAdvisor Adds Airline Ratings to Flight Search

A leading travel site, TripAdvisor, says it’s giving travelers “More Flyerpower” with the launch of airline ratings on TripAdvisor Flights, the site’s flight meta-search engine.

The new feature allows travelers to receive feedback on airline experiences from other fliers and provide their own airline ratings, while searching for flight options and low airfares.

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TripAdvisor Flights now features eight airline rating categories covering various aspects of the flight experience that can be rated by travelers on a scale of one to five:

Baggage Handling – Do bags make it through smoothly or get lost in the shuffle?

Check-in Experience – Is check-in a breeze or a daunting experience?

In-Flight Amenities – Can travelers expect seatback entertainment and in-flight Wi-Fi or hours of checking their watch?

In-Flight Service – Are flight staff friendly and attentive or rude and neglectful?

Punctuality – Are flights often on time or routinely delayed?

Reasonableness of Fees – Does the airline make fees clear and reasonable or do they add a significant hidden cost to the price of a ticket?

Seat Comfort – Can travelers expect a comfy ride or will they need to schedule an appointment with their chiropractor?

Value – Is the total flight cost a good value or will it empty a traveler’s wallet?

When travelers conduct a flight search on TripAdvisor Flights, they are now able to view and compare the traveler ratings for different airlines by clicking on the carrier name and seeing what percentage of fliers would recommend the airline to others.

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In addition, travelers can filter search results by minimum rating and add airline ratings of their own, as long as they are signed in as a TripAdvisor member.

Using the new airline ratings feature, travelers can more easily find the airline and flight that best fits their travel needs.

The airline ratings feature is available starting Wednesday, Jan. 12, on TripAdvisor Flights in the U.S. and the U.K. Travelers can try out the new feature at www.tripadvisor.com/flights and www.tripadvisor.co.uk/flights.

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