The Ultimate Fighting Championship (UFC) has announced plans to stream a broadcast-quality live sporting event on Facebook this Saturday.
In this broadcast taking place on Feb. 5 at 8:25 p.m. ET/5:25 p.m. PT, sports fans are invited to watch the UFC bantamweight clash between Demetrious “Mighty Mouse” Johnson and Japanese sensation Norifumi “Kid” Yamamoto for free at www.facebook.com/ufc.
By simply “liking” the UFC Facebook page, fans will gain access to the live broadcast of the fight from the sold out Mandalay Bay Events Center in Las Vegas, home to Saturday’s UFC 126: SILVA vs. BELFORT Pay-Per-View event.[ Also Read: BBC and Foursquare Team Up for 6 Nations Rugby ]
This technology was introduced by UFC at the Fight for the Troops 2 event on Jan. 22. UFC now takes the Facebook live broadcast concept to a new level.
“We understand the power of social media,” UFC president Dana White, who boasts one of the most significant social media followings in all of sports, said.
“Fans all over the world have been telling me that they want to see this fight! You got it. We are going to be broadcasting live on Facebook, giving UFC fans all over the world access to a great fight between Kid Yamamoto and Demetrious Johnson. Plus, we’re continuing to show that we are the best at using social media to attract new fans.”[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world.
UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network.
Photo courtesy: UFC