In an effort to help fight childhood cancer and other deadly diseases, Univision Radio, a leading Spanish-language radio group in the United States, and its listeners raised more than $4.7 million in cash and pledges during the 14th annual Promesa y Esperanza (Promise and Hope) radiothon. It was announced Wednesday, March 16.
It took place on Feb. 3 and 4, benefiting St. Jude Children’s Research Hospital, a children’s cancer hospital. Univision Radio stations across the country and Puerto Rico dedicated more than 30 hours of programming to raising funds for St. Jude and its lifesaving medical research.[ Also Read: How to Lower Your Cancer Risk ]
During the two-day event, listeners committed to becoming Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month. All funds raised benefit St. Jude and help to provide treatments, housing, food and transportation to patients and their families free of charge.
New this year, Univision Network and Univision Local Media used social media resources, such as Facebook and Twitter, and the St. Jude webpage, www.promesayesperanza.org, to motivate fans to support the radiothon.[ Also Read: Botticelli’s Venus for Breast Cancer Campaign ]
Fans were encouraged to share photos and videos from the radiothon on their social media sites, which helped to raise awareness about the work of St. Jude and the commitment of Univision to the hospital.[ Also Read: Beautiful Hands to Fight against Breast Cancer ]
“We are delighted to have been able to support St. Jude’s mission via our Radio and Interactive platforms and through the work of some of Hispanic America’s most beloved personalities. We are proud to leverage our stations across the nation in support of the important work of St. Jude Children’s Research Hospital,” said Peter Walker, president, Univision Local Media.
Since opening in 1962, St. Jude has treated children from all 50 states and around the world. From public donations such as the Promesa y Esperanza radiothon, St. Jude researchers and doctors are able to share medical discoveries around the world, including several Latin American countries, to help increase survival rates for children with cancer and other catastrophic illnesses.
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