Vietnam Gets Ready to Taste Domino’s Pizza

Domino’s Pizza, a leading vendor for pizza delivery, opened its first store in Vietnam on Friday, delivering its hot pizza to the residents of Ho Chi Minh City.

The Master Franchisee is Vietnam Food & Beverage Service, a fully owned subsidiary of the Imex Pan Pacific Group (IPP Group).

The IPP Group, according to Domino’s Pizza, has more than 25 years of experience operating retail, food and beverage outlets in Vietnam with an extensive portfolio of brands.

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The company’s retail and food and beverage experience in Vietnam makes them well-positioned to develop Domino’s into a leading brand in the country.

Recently, Domino’s Pizza had named Pali Grewal the 2010 World’s Fastest Pizza Maker.

Grewal, a Domino’s World’s Fastest Pizza Maker from the UK, made three large pizzas in just 39.1 seconds. (Read: Now Meet the World’s Fastest Pizza Maker)

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Moreover, the company started promoting its food items with some clean photography.

In an effort to display Domino’s Inspired Pizza as authentically as possible, it decided that all Domino’s national advertising pieces will feature food photography without the fancy food artistry or fake food touch-ups. (Read: Domino’s Pizza Says Shoot Before You Eat)

“Domino’s Pizza has a long history of delivering quality products to its customers,” said Tony Cricenti, CEO, Domino’s Pizza Vietnam.

“We are very excited that Domino’s Pizza is now in Vietnam and we look forward to providing that same level of service that our customers expect from this global brand.”

“Opening our first store in the largest city in Vietnam gives us an excellent entryway into this growing economy,” said Michael Lawton, chief financial officer of Domino’s Pizza International.

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Domino’s Pizza now operates in 67 markets worldwide, with nearly half of its global retail sales coming from international stores — making up roughly a third of its operating income, says the company. 

In addition to the new store in Vietnam, stores have been opened this year in other new markets, including Germany, Romania, and the Ukraine.

The Domino’s Pizza brand, says the company, had global retail sales of over $5.6 billion in 2009.

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Rakesh Raman