Virgin America, an airline for domestic travel in the US, has announced an integrated multi-media campaign to highlight its tech and design-driven in-flight experience.
At the centerpiece of the campaign is a digital experience that brings the airline’s cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers.
The campaign highlights Virgin America ‘Originals,’ frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee.
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Recently, leading digital interactive entertainment company Electronic Arts announced that Pogo, its online gaming destination, will make three of its games available for free on Gogo’s new in-air multimedia platform, which is currently live on all Gogo equipped Alaska Airlines and select Delta Air Lines flights. (Read: Pogo to Fly with Gogo In-Air Multimedia Platform)
And Southwest Airlines, in conjunction with inflight Wi-Fi service provider Row 44, decided to take the next step in wireless inflight entertainment with a preview of live TV on five of the carrier’s aircraft. (Read: Southwest Airlines Previews Live TV Inflight on Five Aircraft)
Virgin America also invited these same frequent flyers to curate aspects of the airline’s already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red in-flight entertainment platform.
The campaign site (housed on www.virginamerica.com) and flyer profiles can be viewed at: http://experiencevirginamerica.com.
The Virgin America “Originals” include more than a few notable iconoclasts in the worlds of tech, design, food and entertainment – many of whom also happen to be Elevate frequent flyers.
Virgin America made this announcement today, Sept. 5.