Gogo, a leading provider of in-flight Wi-Fi, has launched a major consumer marketing campaign. The company expects the fully integrated campaign to introduce more travelers to the magic of being in air and online.
The campaign introduces a new tag line – “Land on Top of Things” – and centers around an eccentric new spokesperson, Trav Lehrman – the main character in the campaign.
The campaign will come to life through national and major market television advertising; radio spots featuring on-air personalities at leading CBS radio stations in top U.S. markets; airport based advertising and events; online display and video ads; and social media.
The campaign will also feature a sweepstakes to win free Gogo for life and a $10,000 in air, online shopping spree. The contest runs through Oct. 14. To enter the contest and view the rules, visit contest.gogoair.com.
“This is the first major advertising campaign since we unveiled the new look and feel of our brand in July,” said Ash ElDifrawi, Gogo executive vice president and chief marketing officer.
“Our goal has always been to make Gogo everyone’s favorite part of flying and we hope that, through this campaign, travelers and marketers will open their eyes to the benefits of being in air and online.”
Trav Lehrman is quick to get carried away, especially when talking about doing things online. He’s enamored by the potential of the Internet and all the amazing, often odd, things he can do in the air with Gogo. Trav has a website at www.travlehrman.com.
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