As its first cause marketing initiative, M-GO, a video on demand (VOD) service and joint venture between Technicolor and DreamWorks Animation, and Reframed Pictures, an independent production company, have announced the exclusive availability of the Waiting for Mamu for rental or purchase on mgo.com.
The short documentary film tells the story of Pushpa Basnet and children in Nepal that grow up incarcerated while their mothers serve prison sentences. Basnet, known as Mamu by the children, runs The Early Childhood Development Center (ECDC) that provides these children with an education and chance for stable futures.
“As a movie and television streaming platform, M-GO decided ‘filmanthropy’ is an important space where our company can contribute,” said M-GO senior VP of Content, Cameron Douglas. “We’re excited to partner with Reframed Pictures to support a film that carries such a strong message of social activism.”
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To rent or buy Waiting for Mamu for $2.99, visit www.mgo.com/mamu. As the exclusive platform for the film’s first 90 days, M-GO and Kinonation, a VOD cloud service, will donate every dollar spent directly to the ECDC.
“Reframed Pictures seeks to create and support media that is not only entertaining, but also inspires action,” said Waiting for Mamu producer and Reframed Pictures co-founder Thomas Morgan. “Our partnership with M-GO will help raise both awareness and funds for the ECDC.”
Later this month, Reframed Pictures will again team up with M-GO for Storied Streets, a film about homelessness in the United States, to complete the launch of M-GO’s first cause marketing initiative.
Storied Streets will be screened on 750 university campuses across the U.S. on November 16 as part of National Hunger and Homelessness Awareness Week.
Photo courtesy: Reframed Pictures
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