As college basketball fans across America prepare to select their Cinderella teams to make a run in the tournament, Pizza Hut has made a bold move in support of the tourney’s ultimate underdogs.
If in a twist of basketball madness a No. 1 seed is upset by a No. 16 seed, Pizza Hut will embark on a tour to deliver celebratory pizzas across the country. Additionally, the Pizza Hut 10 Seed Bandwagon will support the No. 10 seeded schools in honor of the new $10 Dinner Box by hosting $10 Dinner Box parties for their fans.
“The founders of Pizza Hut were underdogs themselves, starting a global brand from the ground up,” said Kurt Kane, chief marketing officer at Pizza Hut. “We are again cheering for the underdogs in this year’s tournament rooting for the ultimate upset and with the launch of our new $10 Dinner Box we are backing the No. 10 seeds to go all the way!”
If the ultimate upset takes place – a No. 16 seed dethroning a No. 1 seed – Pizza Hut will embark on a cross-country journey in the brand’s mobile kitchen. The Pizza Hut celebration tour will travel to each of the 48 contiguous states in the United States to hand out free slices of pizza at designated locations. More information about the tour will be unveiled if the upset occurs, says the company.
Since 1985, 108 men’s college basketball teams earning No. 16 seeds have battled No. 1 seeds. All 108 teams have returned home in defeat. Pizza lovers from coast to coast will keep their fingers crossed that 2012 is the year of the ultimate Cinderella story.
Amidst all the hoop-la, Pizza Hut is adopting the four No. 10 seeds and feeding their fans in honor of the $10 Dinner Box, which includes a medium one-topping rectangular pan pizza, five breadsticks with marinara sauce and 10 cinnamon sticks with a sweet icing cup.
As soon as the tournament teams are declared, the Pizza Hut 10 Seed Bandwagon will descend on each school’s campus to pump up the celebration and cheer each team on. $10 Dinner Box pre-game parties will also be hosted in the cities where the teams are playing to energize the fans throughout the dramatic buzzer beaters to come. It was announced Thursday, March 8.