Grammy Award-nominated singer Natasha Bedingfield, former Olympian Julie Foudy, Dove Global Self-Esteem Ambassador Jess Weiner, and other women across America, are coming together for the second annual Dove Self-Esteem Weekend.
It is taking place from October 21-23. These women, inspired by the idea that everyone can make a difference in a girl’s self-esteem, are committing to spending one hour with a girl in their life to help the next generation develop a positive relationship with beauty.
“If you spend the time listening to a girl, and helping her develop a positive relationship with beauty, you really can make a world of difference,” said Jess Weiner, Dove Global Self-Esteem Ambassador. “I invite everyone to join us for the Dove Self-Esteem Weekend and celebrate real beauty.”
Dove national partners Girls Inc., Girl Scouts of the U.S.A., Boys & Girls Clubs of America, as well as other organizations and individuals, will help bring the Dove Self Esteem Weekend to life through thousands of events that bring together women and girls.
“I am so excited to be a part of this phenomenal movement,” said singer Natasha Bedingfield. “I aim to inspire girls through my music and believe we should all do our part, especially during the Dove Self-Esteem Weekend, to encourage girls and give them the confidence to pursue their dreams.”
Dove kicked off the weekend in New York with Natasha Bedingfield, Julie Foudy, Jess Weiner and members of the Greater New York Council of the Girl Scouts, who participated in an honest discussion about issues affecting girls’ self-esteem.
The event included a songwriting exercise to encourage girls to celebrate real beauty, and provided girls with the opportunity to talk about setting goals.
Dove, manufactured by Unilever, is a personal wash brand.
In the picture above: Singer Natasha Bedingfield helped kick off the Second Annual Dove Self-Esteem Weekend with a performance for local Girl Scouts in New York City. This is part of a larger effort to make beauty a source of confidence for girls.