What You Get; What You Don’t on Facebook

With an unexampled hype around it, Facebook seems have attained the status of a Holy Grail in the online world. Although its claims of having over 850 million active users are disputable, companies and consumers alike beeline for the world’s top social networking site. That’s true.

Of late, a number of companies have solidified their presence on Facebook for their brand communication needs and to woo the buyers. What are they up to?