Book People Unite for Children’s Literacy
Reading Is Fundamental (RIF), a children’s literacy nonprofit, launched Tuesday “Book People Unite,” an awareness campaign to focus a spotlight
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Marketing
Advertising, Marketing, Promotions, Brand Management
PepsiCo Calls Celebs for Mountain Dew Campaign
PepsiCo product Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the
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Panasonic Photosynthesis Concept Comes in Milan
Panasonic Corporation has opened the doors to its “Photosynthesis” concept installation, showcasing its total solutions for creating, saving, storing and
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Heineken’s Cold Storage Room at Arts Festival
Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley
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How to Bring Your Business on the Web
With nearly 2 billion people connected to the Internet, the Net-based information repository, the Web, is already a crowded place.
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How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though
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