Shazam for TV to Engage Film Fans
Shazam, a leading mobile discovery company, and Twentieth Century Fox have teamed up to launch a movie promotion campaign that leverages Shazam for TV to engage fans.
Using the Shazam smartphone app, you can access exclusive content from the new chapter in the blockbuster Alvin and the Chipmunks movie franchise, Alvin and the Chipmunks: Chipwrecked, including:
- A limited-time free download of the film’s hit single, “Vacation,” performed by Alvin and the Chipmunks
- An extended Alvin and the Chipmunks: Chipwrecked trailer
- Additional clips from the movie
- A link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com
- A link to purchase tickets to Alvin and the Chipmunks: Chipwrecked
These Shazam, Chipwrecked uses will live on in your Tag List, providing access to the extras you can “snack on” anytime and anywhere, so you can engage with the movie even when you aren’t near a television.
Additionally, with the Shazam Friends feature, you can share your interest in Chipwrecked with your friends on Facebook.
“With Shazam for TV now being used for movie commercials on TV, fans have a fun, fast new way to learn and get more about movies they are interested in, see extended trailers and download content, such as songs, from the movie. Plus, it’s an easy way to buy movie tickets,” said David Jones, Shazam’s executive VP, Marketing.
“It’s incredibly exciting to be the first studio to incorporate an interactive mobile strategy using the Shazam App to promote Alvin and the Chipmunks: Chipwrecked,” said Ira Rubenstein, EVP Domestic Theater Marketing, Twentieth Century Fox. “Shazam gives us the opportunity to promote the movie through traditional marketing channels, as well as engage fans on mobile devices.”
The campaign runs through end of December and the movie opens on Dec. 16.
