State Farm Go To Bat Program for Charities

For the second straight year, leading insurer State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization.

Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better state, fans can support the causes that mean the most to them.

And they can take their shot at winning one of the $18,000 weekly donations for their favorite charity and a trip for two to the 2011 World Series.

Fans can visit www.statefarm.com/gotobat, select one of the designated charities on the website, then swing for the fences in the State Farm Go To Bat game to increase the batting average of their selected charity.

Once a week, for 10 weeks, State Farm will make a donation of $18,000 to the charity with the highest Go To Bat game batting average. Also, an individual winner who goes to bat for the winning charity will be randomly selected and receive a trip for two to Games 3 and 4 of the 2011 World Series.

A total of 10 winners will be drawn during the Go To Bat program, which stretches through the second half of the MLB season and concludes on September 26.

Fans can increase both their chances and their charity’s chances of winning by returning to www.statefarm.com/gotobat and playing the online State Farm Go To Bat game on a daily basis.

Players can earn additional entries and increase their chances to win by sharing their participation on Facebook.

The Go To Bat program will culminate during the 2011 MLB World Series with a pre-game ceremony showcasing its collective impact and recognizing the individual winners and their chosen charities. 

Also, State Farm will announce and present a $25,000 donation to the charity that finishes the promotional campaign with the highest Go To Bat batting average.

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection.

In the picture above: Mandy Moore kicked off State Farm’s Go To Bat program during MLB All Star Week.

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Rakesh Raman