How to Measure ROI on Social Media Marketing

Digital marketing agency Overdrive Interactive has launched SocialEye, a tracking and measurement dashboard designed to reveal the ROI of social

Finalists for Interactive Advertising, Marketing Awards

The Interactive Advertising Bureau (IAB) has announced the finalists in the sixth annual MIXX Awards, which now join a list

Consumers feel that online ads are annoying and ill-constructed while TV and print advertising is more entertaining and relevant for

Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according