How to Measure ROI on Social Media Marketing
Digital marketing agency Overdrive Interactive has launched SocialEye, a tracking and measurement dashboard designed to reveal the ROI of social
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Social Media
When Facebook Comes on the Road, Really!
An outdoor digital Facebook billboard displays ‘real-time’ content from a firm’s actual Facebook page. Buffalo-based accounting firm, Freed Maxick &
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10 Things Workers Want to See on Social Media
A new CareerBuilder survey reports that 35 percent of outfits use social media for their promotions. One-quarter (25 percent) of
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