Iconix Brand Group says actress and singer Lea Michele will appear in its Candie’s, Only at Kohl’s Spring 2012 multi-media marketing campaign. Best known for her role as Rachel Berry on the Golden Globe Award winning television series, Glee, Lea Michele will star in Candie’s national print, online, outdoor and in-store marketing campaign.
Candie’s is sold exclusively at Kohl’s Department Stores and Kohls.com. Lea joins the list of famous Candie’s spokespeople including Britney Spears, Fergie, and others.
Lea Michele has received the People’s Choice Award for Favorite TV Comedy Actress and the Screen Actors Guild Award for Best Actress in a Series, Comedy or Musical and has also received Golden Globe, Emmy, and Teen Choice Award nominations.
“Candie’s is such an iconic brand and I am so happy to be working with them,” said Lea Michele. “The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy,” continued Lea Michele.
Commenting on past Candie’s campaigns, Lea Michele stated, “Britney Spears is definitely my favorite past Candie’s girl, her campaigns were gorgeous.”
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom. The creative gives consumers a behind the scenes look at Lea’s everyday life at home.
Dari Marder, chief marketing officer, Iconix Brand Group stated, “Everyone is obsessed with Glee, especially Lea Michele and so are we. We are thrilled to announce Lea as the face of Candie’s for 2012.”
The multi-media campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, as well as online, outdoor and in Kohl’s marketing vehicles.
The campaign creative was developed by Iconix in-house marketing team and photographed at a private residence in Beverly Hills, CA by fashion photographer Yu Tsai.