Each year, the Big Game broadcast is under the focus, and this year, Coca-Cola unveiled a 60-second advertisement titled “It’s Beautiful” with #AmericaIsBeautiful. In a salute to America, the ad features real people enjoying each other and a Coke.
“For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made,” said Katie Bayne, president, North America Brands, Coca-Cola North America. “With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”
Set to “America the Beautiful” sung in seven different languages, the spot opens to expansive scenes from the West to the Pacific shore to the desert Southwest, interspersed with everyday American neighborhoods, cityscapes and tucked-away cafes.
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The Coca-Cola ad will not end when it fades to black. Behind-the-scenes content, interviews with cast members and vignettes of “America the Beautiful” sung in various languages are available on YouTube and other Coca-Cola social channels.
The multi-lingual version of the song will also be available on Spotify.
“It’s Beautiful” prompts viewers with the #AmericaIsBeautiful hashtag to share their stories and submit photos to a Tumblr gallery called “America’s Selfie.” Select images and messages also will be displayed on the Coca-Cola digital billboard in Times Square.
Coca-Cola plans to debut a 90-second version of the spot during the opening ceremony of the 2014 winter games.
Coca-Cola worked with Wieden+Kennedy in Portland, Ore. to create “It’s Beautiful.” The spot was directed by John Hillcoat, composed by Robert Miller and produced by Skunk Productions.
The Coca-Cola Company (NYSE:KO) is the world’s leading beverage company.