AOL Huffington Post Media Group today announced the relaunch of its flagship television site under the new AOLTV.com brand.
New features include an interactive listings experience, expanded video integrations, and mobile applications for iPhone and iPad, all supported by TV services startup i.TV.
With the launch of these offerings, AOL TV furthers its position as a full service TV-viewing option, helping consumers find, watch and manage the shows they want using multiple devices.
With its increasing focus on video content, AOL Europe, part of AOL Inc., has acquired the video distribution network Goviral. Goviral distributes branded video content across the Internet for leading brands, media agencies, creative agencies, and content producers. (Read: AOL Europe Acquires Video Network Goviral)
Of late, AOL launched a new site programmed in day-parts, putting video front and center, featuring original and sourced content and emphasizing local integration. (Read: AOL Wears New Garb to Please the Users)
It has also introduced Patch, which is a local content and advertising platform. (Read: How AOL Uses Patch to Reach Communities)
As traditional media – print as well as television – is slowly phasing out, leading content providers are exploring new-media, online channels to deliver their content to consumers across the world. (Read: Newspapers, TV on Deathbed; Online in Baby Bed)
AOL is among the leading content players in the new-media race.
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“By significantly upgrading AOLTV.com, in partnership with i.TV, we’re providing users with the simplest and most engaging tools to enhance and manage their TV viewing across all platforms — web, phone, tablet and TV,” said Kerry Trainor, senior VP, AOL Entertainment.
In the coming months, AOL TV plans to transform the familiar TV listings grid, largely unchanged since the 1950s, with a more dynamic viewing experience, including social check-ins, personalized channel lists, DVR scheduling, and a new calendar view.
All of this will make it easier and more enjoyable to manage viewing, find out news about favorite shows and discover new ones, says the company.