Avon Launches Viva Fragrance by Fergie
Leading global beauty company Avon says it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch.
As a follow up to Fergie‘s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set.
This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.[ Also Read: How Technology Gets Personal with Women ]
Sensual and fearless, Fergie is an inspiration to millions. Her fans constantly clamor for a piece of her glamorous lifestyle—and now Avon is giving them a unique chance to experience a new side of the artist with this special Cyber Monday offer, says Avon.
“My fans are so amazing and loyal, I wanted to do something special for them,” explains Fergie. “I’m so excited to give them the chance to be the very first to try Viva. This fragrance is so meaningful to me, and I’m thrilled to share the scent.”[ Also Read: Brad Pitt Enters the World of Women’s Fragrance ]
“Fergie is such an icon and symbol of strength,” says Lily DeStefano, VP of Avon North America Beauty. “We wanted to create a fragrance that resonates with women everywhere, and I think we did just that with Viva.”
To experience Viva by Fergie, visit www.avon.com on Monday, Nov. 26.