Beer Brand Adopts Apple Mobile Ad Platform
Guinness & Co. has launched a new campaign on Apple’s iAd mobile advertising network, ensuring that adult consumers need only look as far as their mobile device in order to interact with their favorite Irish stout.
The company says iAds reach millions of iPhone and iPod touch users right in their favorite apps. Running now through St. Patrick’s Day, the iAd aligns with the brand’s current “Fortune Favors the Bold” campaign.[ Also Read: Why Consumers Ignore Most Media Ads ]
It offers consumers of legal drinking age an interactive Guinness experience with sports-themed challenges and content.
Consumers who tap on the iAd are prompted to “pick a play” and can choose to take sports-related mini quizzes, download exclusive Guinness wallpapers or follow the step-by-step guide to pouring the perfect pint.[ Also Read: Captain Morgan Targets One Million Poses ]
The iAd also includes a screen reminding consumers to drink responsibly, and features a link to download the Guinness Perfect Pint app that can help users locate a perfect pint of Guinness.
“As the first beer to launch an iAd in the US, Guinness is thrilled to provide our customers with engaging new content and a unique Guinness experience in a way that no other beer brand offers,” said Patrick Hughes, brand director, Guinness.
The Guinness iAd was developed in conjunction with PhoneValley, a leading mobile marketing player.
Whether enjoying Guinness at a bar with friends or at home watching the game, Guinness encourages all consumers to drink responsibly.
The announcement was made Wednesday, Dec. 8.