Marketing Archive

  • coca

    Coca-Cola Anthem for the London Olympic Games

    Fusing the sounds of sport and music, Anywhere in the World, the anthem for the Coca-Cola London 2012 Olympic campaign, launched globally on Wednesday, May 16. Available for purchase online, the exclusive track is the centerpiece of the brand’s Move to the Beat campaign. The...

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  • lipton

    Lipton Goes with Grammy Winner Lady Antebellum

    Tea brand Lipton has unveiled its new campaign starring Grammy Award-winning trio Lady Antebellum featuring national TV spots that highlight 100% Natural Lipton Iced Tea and introduce new Lipton Tea & Honey iced tea mixes. “Our work with Lipton embodies the personality of our band,...

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  • pepsiad

    Pepsi Invites Consumers to Live for Now

    Pepsi, today, will air the brand’s first TV ad since the announcement of its first global campaign, “Live for Now.”  The ad, titled “Now in the Moment,” is the first televised expression of the Live for Now positioning, which inspires Pepsi fans to live each...

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  • pepsipop

    Pepsi Going to China with Michael Jackson

    Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new “Live for Now” campaign, which Pepsi fans around the world will experience in a variety of ways. It will include an engaging retail campaign featuring one billion...

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  • coffee

    The Best Café Yours – For Coffee Lovers

    Nestlé Nespresso coffee brand launched Monday its first-ever television advertising campaign to U.S. audiences. The concept, “The best café. Yours.”, will be supported across digital media channels and through in-store materials, and will connect the European-style coffee experience to the values and aspirations of the...

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  • brandusa

    How USA Plans to Attract Travelers

    Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled Monday the USA’s first-ever comprehensive marketing campaign. “Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the...

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  • becca

    What You Didn’t Know about Sexy Bikinis

    You’d have seen only the visible virtues of bikinis. But these two-pieces have some invisible benefits that you’d like to know. Don’t feel surprised if you’re told that bikinis can provide jobs to the needy. At the same time, they can help wounded warriors and...

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  • flower

    Now is the Time to Grow Beautiful Flowers

    A new online survey, released Wednesday by Harris Interactive on behalf of Lebanon Seaboard Corporation, sheds light on how generational differences impact flower preferences. According to the survey, Americans 45 and older prefer to grow roses while younger generations (18 to 44 year-olds) favor growing...

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  • book

    Book People Unite for Children’s Literacy

    Reading Is Fundamental (RIF), a children’s literacy nonprofit, launched Tuesday “Book People Unite,” an awareness campaign to focus a spotlight on children’s literacy. The campaign, anchored by a new Public Service Announcement (PSA) with beloved book characters and a star-studded soundtrack, aims to spark a...

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  • dew

    PepsiCo Calls Celebs for Mountain Dew Campaign

    PepsiCo product Mountain Dew (DEW) today announced the launch of a new creative campaign that enlists famous members of the DEW family to show the world what it means to “DEW you.” The campaign features seven celebrities – music stars Lil Wayne, Jason Aldean and...

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  • pana

    Panasonic Photosynthesis Concept Comes in Milan

    Panasonic Corporation has opened the doors to its “Photosynthesis” concept installation, showcasing its total solutions for creating, saving, storing and managing energy during the course of the Milano Salone del Mobile 2012, a design expo in Milan, Italy. [ Also Read: IBM Making Green Highway...

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  • beer

    Heineken’s Cold Storage Room at Arts Festival

    Beer importer Heineken is opening the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April 13-15 and April 20-22. Campers can store and chill up to two cases of Heineken...

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