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Content \ Joycelyn Winnecke \ Marketing \ Media \ Tribune
Joycelyn Winnecke: President of Tribune Content Agency
Tribune Publishing Company announced Wednesday the appointment of Joycelyn Winnecke as President of Tribune Content Agency (TCA), a premier syndication and licensing business that serves 1,200 clients in 50 countries. The Company also announced that Tribune Content Agency, on Feb. 15, will launch Success, a multiplatform content offering that will deliver personal finance and career [...]
Acura Celebrates Sales of 2 Million Cars in the U.S.
The Acura brand celebrates sales in the U.S. of the 2 millionth North American-made Acura vehicle. The company has achieved this milestone 20 years after Acura production began in the U.S., as the first new 2016 Acura ILX sports sedan rolled off the assembly line at the Marysville Auto Plant in Ohio. Production of the [...]
Kia \ Pierce Brosnan \ Super Bowl
Pierce Brosnan Stars in Kia Super Bowl Commercial
Pierce Brosnan, known for his movie hero roles, makes the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX. In the spot, part of KMA’s multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a [...]
Big Game \ BuzzFeed \ Cat \ Friskies \ Nestle \ YouTube
Here’s a Cat ‘Survival Guide’ for the Big Game
Cat-food brand Friskies will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with social news property BuzzFeed, Friskies will release the newest installment of the Dear Kitten series, titled “Dear Kitten: Regarding the Big Game.” Airing during the broadcast in select markets, this will mark [...]
America \ Hometown \ Katy Perry \ Pepsi
Pepsi Names the Most Hyped Hometown in America
Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign. As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by popular singing / songwriting duo Nico & Vinz on Sunday, January 18. [...]
Ad \ Fuji \ Japan \ Subaru \ TV \ XV Crosstrek \ Youth
Subaru Finds Inner ‘Fountain of Youth’ in New TV Ad
Subaru of America, Inc. (SOA) has debuted its new advertising campaign for the 2015 XV Crosstrek with the television spot, “Fountain”. The new spot, created by agency of record Carmichael Lynch, focuses on the vehicle’s go-anywhere attitude and fun-loving spirit. In this commercial for the Subaru XV Crosstrek, a couple takes the road less traveled [...]
Ad \ Brand \ Canada \ Forest \ Jeep \ Marketing \ Vancouver
How Jeep Brand Turns City Street into Forest
The Jeep brand suspended traffic on an unassuming city street in Vancouver, amazing city-dwellers by taking unsuspecting drivers by surprise. It converted an entire block into a forest with a wild mountain river, brought to life with snowbanks, boulders, rocks, sand / gravel, moss, live fir trees and two wolves. This approach was accomplished to [...]
Campaign \ Crossover \ Lexus \ Marketing \ NX
Lexus Marketing Campaign for First-Ever NX Crossover
Today, Lexus debuts an integrated marketing campaign to launch a luxury crossover that goes beyond utility: the Lexus NX. The campaign illustrates how the 2015 NX goes beyond the capabilities of a typical SUV to offer urban consumers a stylish vehicle that fits their active lifestyle. The campaign will target a social, highly engaged youthful [...]
Bengal \ Entrepreneurs \ India \ Mamata Banerjee
Mamata Banerjee to Meet Entrepreneurs at Bengal Business Summit
The Government of West Bengal in India is organizing Bengal Global Business Summit – Bengal Leads 2015 on 7th and 8th January 2015. The two-day event will include Plenary Sessions addressed by national and international entrepreneurs who will share their thoughts and experiences. The Summit will include Sectoral Breakaway Sessions with the participation of leading [...]
Abu Dhabi \ Business \ Leadership \ UAE
First Abu Dhabi Sustainable Business Leadership Forum
The Abu Dhabi Sustainability Group (ADSG) has launched the First Abu Dhabi Sustainable Business Leadership Forum which will take place 17-18 February 2015 in the capital city of the UAE, Abu Dhabi. The event, a collaboration between the Abu Dhabi Sustainability Group (ADSG), Environment Agency – Abu Dhabi and Sustainability to Action, will bring together [...]
Ad \ Campaign \ Gisele Bündchen \ Stuart Weitzman
Ad Campaign Captures Gisele Bundchen’s Inner Tomboy
Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]
Art \ Artists \ Beach \ BMW \ Hong Kong \ Journey \ Miami
BMW Art Journey Invites Artists to Submit Proposals
Starting in 2015, Art Basel and BMW will support emerging artists by awarding the BMW Art Journey, enabling them to go on their own journey of creative discovery. Functioning as a mobile studio, the BMW Art Journey can take artists almost anywhere in the world – to develop new ideas, discover new themes, and envision [...]
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