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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

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Ad Campaign Captures Gisele Bundchen’s Inner Tomboy

Stripped-down sensuality paired effortlessly with tailored menswear sets the “borrowed from the boys” tone for Stuart Weitzman’s Spring 2015 advertising campaign featuring Gisele Bundchen. A self-proclaimed tomboy in her real-life, Gisele’s relaxed approach to fashion provides the inspiration for the brand’s feminine-yet-masculine-themed campaign imagery. Shot by fashion photographer Mario Testino, the black-and-white ads embrace a [...]

BMW Art Journey Invites Artists to Submit Proposals

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BMW Art Journey Invites Artists to Submit Proposals

Starting in 2015, Art Basel and BMW will support emerging artists by awarding the BMW Art Journey, enabling them to go on their own journey of creative discovery. Functioning as a mobile studio, the BMW Art Journey can take artists almost anywhere in the world – to develop new ideas, discover new themes, and envision [...]

I Dropped My Clothes. Now It’s Your Turn

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I Dropped My Clothes. Now It’s Your Turn

Turtle, a menswear brand in India, has launched a social media campaign – #IDroppedMyClothes – to help underprivileged communities. The campaign makes an appeal to all individuals to be socially responsible by donating their clothes at any of the Turtle stores across the country. Also, they can help this initiative become a nationwide movement by [...]

Tony Bennett and Lady Gaga Star in H&M TV Spot

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Tony Bennett and Lady Gaga Star in H&M TV Spot

H&M celebrates the holidays with a TV spot starring global superstars Tony Bennett and Lady Gaga featuring H&M’s festive seasonal collection, singing “It Don’t Mean a Thing (If It Aint Got That Swing)” from their new album, Cheek To Cheek. The album will be sold in select stores across the U.S. The campaign’s commercial premiered [...]

Budweiser Clydesdales to Return for Super Bowl 2015

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Budweiser Clydesdales to Return for Super Bowl 2015

Beer company Budweiser reveals that the Budweiser Clydesdales are not going anywhere. “We are excited to see exactly how much the Clydesdales can still touch the hearts and minds of our passionate fan base,” said Brian Perkins, vice president, Budweiser. “There have never been any plans to remove our beloved Budweiser Clydesdales from our brand [...]

Magic Is the New Black at Disney Store

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Magic Is the New Black at Disney Store

During the weekend (Nov. 21-23), a selection of “Magical Friday” (Black Friday) deals can be shopped online at DisneyStore.com. On Monday, Nov. 24, all of Disney Store’s promotions will be available in-store and online, giving guests the opportunity to shop whenever and wherever. An additional discount will be unveiled online at 12:30 a.m. PST on [...]

Preference for Young Workforce: India Skills Report

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Preference for Young Workforce: India Skills Report

The second India Skills Report 2015 reveals that 72% employers prefer to hire candidates in the age 30 years and below. This is one of the major findings of the India Skills Report 2015 launched today at the Confederation of Indian Industry (CII) – 6th Global Summit on Skill Development. Released today, Nov. 10, India [...]

Lincoln Motor Company Opens First Stores in China

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Lincoln Motor Company Opens First Stores in China

Lincoln opened its first three stores in Beijing, Shanghai and Hangzhou on Thursday, officially unveiling The Lincoln Way, a new automotive ownership experience for Chinese luxury customers. “The launch of The Lincoln Way and our first Lincoln stores in China marks an important milestone for Lincoln’s reinvention as a global luxury automotive brand,” said Kumar [...]

Nike Targets $7B from Women’s Business by 2017

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Nike Targets $7B from Women’s Business by 2017

Nike (NYSE:NKE) has unveiled its new Spring / Summer 2015 Women’s collections in New York City with 27 of the world’s top athletes. The company is showcasing a breadth of performance and lifestyle products as well as digital services as it continues to accelerate growth within its women’s business. “Sport and fitness are powering a [...]

#Heineken100 Launched

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#Heineken100 Launched

Heineken, a leading international brewer, launches its “#Heineken100″ initiative, a product collaboration and seeding program. This year’s program marks the third in partnership with Chris Gibbs, owner of the retail outpost Union Los Angeles. In its fifth year, the 2014 program will get three new brand partners: premium leather goods brand Parabellum; high-end eyewear label [...]

Citizen’s First Global Brand Campaign: Chasing Horizons

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Citizen’s First Global Brand Campaign: Chasing Horizons

Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100 with the latest satellite-synchronized technology at Baselworld 2014. No matter where you are on earth, it adjusts to the current time zone and receives time [...]

Top 20 Rattiest Cities. And Tips to Keep Rats Away

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Top 20 Rattiest Cities. And Tips to Keep Rats Away

Fall is a prime time for commensal rodents to actively seek food, water and shelter when temperatures drop and before the winter weather arrives. Each fall, rats and mice invade an estimated 21 million American homes. It only takes a hole the size of a quarter for a rat to squeeze inside, and a hole [...]

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