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Guinness World Records Title for Ram Trucks

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Guinness World Records Title for Ram Trucks

Ram truck owners from seven U.S states and Canada helped the Ram Truck brand set a new Guinness World Records title for the largest parade of pickup trucks, Saturday, April 18, in Arlington, Texas. As many as 451 Ram trucks participated in the “Ram Truck Round-up,” breaking the previous world record of 438 trucks. Ram, [...]

Renegades: Jeep Brand Marketing Campaign

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Renegades: Jeep Brand Marketing Campaign

The Jeep brand has launched its North America marketing campaign for the all-new 2015 Jeep Renegade through a music platform with KIDinaKORNER / Interscope Records beginning Friday, April 17. The 60-second launch commercial, “Renegades,” airing across television, is built around the original song “Renegades” by the Brooklyn indie rock band X Ambassadors (KIDinaKORNER / Interscope [...]

Coca-Cola to Invest $500 Million in Indonesia

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Coca-Cola to Invest $500 Million in Indonesia

The Chairmen of The Coca-Cola Company and Coca-Cola Amatil (CCA) commemorated Tuesday the expansion of the Coca-Cola Amatil Indonesia (CCAI) Cikekodan Plant in Bekasi, West Java. This marks the first of several major investments being made as the Coca-Cola system in Indonesia invests US $500 million to accelerate growth in the next three to four [...]

PepsiCo Launches “Do the DEW” Campaign

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PepsiCo Launches “Do the DEW” Campaign

The global “Do the DEW” campaign features two creative films – for traditional and digital viewing and sharing. “Fireboard” – starring professional skateboarder Sean Malto – sparks a beach bonfire with a trick and twist. “Directions” follows Olympic snowboarder Scotty Lago and his birdseed trail from the snowy caps of Canada to a lively mountain [...]

Toyota Showcases Hybrid Portfolio at Atlanta Auto Show

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Toyota Showcases Hybrid Portfolio at Atlanta Auto Show

Toyota will showcase more than 30 Toyota and Scion models during the 33rd annual Atlanta International Auto Show March 25-29, at the Georgia World Congress Center. As part of its expansive exhibit, Toyota will present its broad hybrid lineup, highlighted by enhancements to the 2015 Prius c and Prius v. “Eighteen years after introducing the [...]

India to Host Global Exhibition on Services

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India to Host Global Exhibition on Services

As India is trying to strengthen its position in the business world, the country of 1.25 billion people has planned a global extravaganza to draw the gaze of worldwide business community. To be held under the Global Exhibition on Services (GES) banner, the event aims to serve as a platform to enhance strategic cooperation and [...]

How Walmart Helps Women-Owned Businesses Grow

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How Walmart Helps Women-Owned Businesses Grow

Walmart shoppers will see a new logo featured on retail packaging of products from women-owned businesses, available both in-store and online. As part of its overall strategy and goal to source more from women-owned businesses, Walmart supported the Women’s Business Enterprise National Council (WBENC) and WEConnect International, in collaboration with Rouge24, a women-owned graphics agency. [...]

New York Auto Show Unveils 2015 Poster Artwork

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New York Auto Show Unveils 2015 Poster Artwork

As the world’s automakers prepare to show off their latest new cars and trucks in the Big Apple, the New York International Automobile Show has unveiled the 2015 poster artwork. The poster helps set the tone for the event, which runs from April 3 – April 12 at the Jacob K. Javits Convention Center in [...]

Rajeev Menon: Marriott’s Chief Operations Officer

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Rajeev Menon: Marriott’s Chief Operations Officer

Marriott International announced today that Rajeev Menon, currently VP – South Asia, will take over as the Chief Operations Officer (COO) for Marriott International in South-East Asia & Pacific. In his new capacity, Menon will be a key member of the continent’s senior leadership team and will function as the operational business leader for the [...]

How Hyundai Drivers Reached the Moon

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How Hyundai Drivers Reached the Moon

Hyundai Tucson Fuel Cell drivers have surpassed a threshold, recently accumulating more than 238,900 miles on the roads of Southern California, all while emitting only clean water vapor, the company said Wednesday. The average distance from the earth to the moon varies with the lunar orbit, with 238,900 miles as an average estimated distance. Hyundai [...]

Marion C. Blakey: New CEO of Rolls-Royce North America

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Marion C. Blakey: New CEO of Rolls-Royce North America

Rolls-Royce announced Tuesday that Marion C. Blakey has been appointed to become President and Chief Executive Officer (CEO) of Rolls-Royce North America and chair of the Rolls-Royce North America Board of Directors, replacing James M. Guyette who will be retiring in May. Ms. Blakey will leave her position as President and Chief Executive Officer of [...]

Kia Brings Electric Trail’ster Concept to Chicago

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Kia Brings Electric Trail’ster Concept to Chicago

Kia Motors America (KMA) took the wraps off the Trail’ster e–AWD concept at the 2015 Chicago Auto Show. Based on the brand’s Soul urban passenger vehicle, the turbocharged Trail’ster — with its Polar Pearl Snowdrift / Terra Bronze Metallic paint scheme, roll–top canvas roof and armored aluminum skid plates — captures the essence of an [...]

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