Procter & Gamble’s (NYSE:PG) Orgullosa program – a platform created to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign. The initiative aims to empower women to define what it means to be a bicultural, modern Latina – the Nueva Latina. As part of the launch, Orgullosa debuted its production [...]

Online accommodation site Hotels.com has launched a new creative campaign to show why it is the obvious choice for booking hotels. The new campaign – ‘The Obvious Choice’ – light-heartedly brings to life a funny character that has existed in pop culture for decades. Through the creative execution, Hotels.com debuts a fictional world traveler and [...]

The National Chicken Council (NCC) has launched a new website, which features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use and the modern partnership between farmers and chicken companies. The site was developed as a follow-up to last year’s inaugural Chicken Media Summit hosted by NCC and the U.S. Poultry [...]

Hyatt Hotels Corporation (NYSE: H) announced Wednesday that a Hyatt affiliate has entered into a contract with Jost Hurler Beteiligungs-und Verwaltungsgesellschaft mbH & Co. KG, a family-owned company based in Munich, for an Andaz hotel in Munich. The first Andaz-branded hotel in Germany, Andaz Munich will join hotels currently located in cities including London, New [...]

With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser has revealed Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the [...]

Pepsi has announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van Persie, [...]

New York City was transformed into a magical playground when a slew of playthings were unveiled at the opening of the 111th American International Toy Fair. It’s said to be the largest toy marketplace ever held in the Western Hemisphere – taking place Feb. 16-19, 2014. More than 30,000 play professionals from 100 countries are [...]

For the fourth consecutive year, one of the Chrysler Group’s commercials debuting during the Super Bowl ranked as the #1 automotive commercial by viewers in the 2014 annual YouTube Ad Blitz contest, says the company. The Chrysler brand’s two-minute “America’s Import,” featuring American musician / singer / songwriter Bob Dylan – who in a collaborative [...]

Paula Kerger, president and CEO of PBS, announced Wednesday that Betsy Gerdeman has been appointed PBS senior VP, Development Services. Ms. Gerdeman will report to PBS chief operating officer Michael Jones and serve as a member of PBS’ senior leadership team. She brings to PBS more than 20 years of development and fundraising experience working [...]

Online classifieds site OLX announced Wednesday the opening of new kiosks in Rio de Janeiro, Brazil, where buyers and sellers can meet to publicly exchange goods. OLX allows users to buy and sell used goods and services such as electronics, furniture, household items, cars and bikes through its localized, consumer-to-consumer online marketplace. The new kiosks, [...]

FedEx Trade Networks, the freight forwarding arm of global shipping company FedEx Corp. (NYSE: FDX), announced the appointment of James R. (Jack) Muhs as the new president and chief executive officer (CEO) of the company. In his new position, Muhs is responsible for the leadership and strategic direction of FedEx Trade Networks, including the company’s [...]

DreamWorks Animation (Nasdaq: DWA) has launched DreamWorks Press, an in-house operation which will publish digital and print books inspired by the studio’s IP library. The newly formed division will also join with The Perseus Books Group for the sale and distribution of its digital and print books through Perseus’ Publishers Group West distribution unit. DreamWorks [...]