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#Heineken100 Launched

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#Heineken100 Launched

Heineken, a leading international brewer, launches its “#Heineken100″ initiative, a product collaboration and seeding program. This year’s program marks the third in partnership with Chris Gibbs, owner of the retail outpost Union Los Angeles. In its fifth year, the 2014 program will get three new brand partners: premium leather goods brand Parabellum; high-end eyewear label [...]

Citizen’s First Global Brand Campaign: Chasing Horizons

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Citizen’s First Global Brand Campaign: Chasing Horizons

Citizen Watch Co., Ltd embarks on a race against time in Chasing Horizons, the 84 year-old watchmaker’s first-ever global campaign. Citizen announced its 2014 flagship model Eco-Drive Satellite Wave F100 with the latest satellite-synchronized technology at Baselworld 2014. No matter where you are on earth, it adjusts to the current time zone and receives time [...]

Top 20 Rattiest Cities. And Tips to Keep Rats Away

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Top 20 Rattiest Cities. And Tips to Keep Rats Away

Fall is a prime time for commensal rodents to actively seek food, water and shelter when temperatures drop and before the winter weather arrives. Each fall, rats and mice invade an estimated 21 million American homes. It only takes a hole the size of a quarter for a rat to squeeze inside, and a hole [...]

How Pallavi Got the Chance to Work with Sexual Wellbeing Brand Durex

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How Pallavi Got the Chance to Work with Sexual Wellbeing Brand Durex

After 2 months of screening process, RB India and Durex announced Wednesday the winner of RB Mavericks 2014 – the 8th Annual Case Study Competition of RB. Pallavi Chakravorty from IIT-Madras rose up to the grand challenge and outshined over 1,000 applicants to win the coveted title. Pallavi Chakravorty won the grand prize of securing [...]

Living History: Dalai Lama Needs Your Money

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Living History: Dalai Lama Needs Your Money

The Dalai Lama Foundation, a global, non-profit organization focused on peace and ethics education, today kicks off development of The Living History of the Dalai Lama. It is the first of three phases that will comprise the new Dalai Lama Foundation Global Center For Peace. Scheduled to launch in mid-2015, Living History will be a [...]

DLF Offers ‘Prime Towers’ Spaces in South Delhi

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DLF Offers ‘Prime Towers’ Spaces in South Delhi

‘Prime Towers’ from the realty major, DLF, is situated in the heart of South Delhi. According to DLF, the building is fully approved and it has commenced giving possession of shops and offices. Project Details: 1.92 Hectares with 70% open space 57,500 square meters (approx.) built-up area Ground + 8 Floors Ground Floor for Retail [...]

Starbucks Opens First Community Store in Korea

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Starbucks Opens First Community Store in Korea

Celebrating its 15 years in Korea, Starbucks today opened the first Community Store in the Daehakro neighborhood of Seoul. KRW300 (30 cents U.S.) from every purchase at this store will go to Green Umbrella ChildFund Korea (GUCFK) to directly support lifelong skills development for youth through the Starbucks Comprehensive Youth Leadership Program. The Starbucks Comprehensive [...]

Marriott Launches Content Marketing Studio

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Marriott Launches Content Marketing Studio

Marriott International, Inc., announced Monday the formation of a new global content studio—comprised of content development, production and distribution teams—dedicated to publishing, distributing and sharing digital and filmed content across film, television, online, digital and print distribution platforms. To further the company’s focus on next-generation travelers and drive new business, the studio embraces a mission [...]

Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]

Pizza Hut Opens First Restaurant in Africa

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Pizza Hut Opens First Restaurant in Africa

Pizza Hut, a division of Yum! Brands (NYSE: YUM), announced Wednesday the opening of its first restaurant in Africa. The introduction of Pizza Hut on the Continent reflects the company’s expansion in emerging markets. “Africa is an emerging continent with more than 1 billion people and endless possibilities for us to grow Pizza Hut over [...]

Largest Fleet of Rolls-Royce Phantoms for Hotel in Macau

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Largest Fleet of Rolls-Royce Phantoms for Hotel in Macau

Luxury entrepreneur Stephen Hung has purchased the largest Rolls-Royce Phantom fleet in the world, placing an order for 30 Bespoke Extended Wheel Base Phantoms for his Louis XIII hotel in Macau. This transaction represents the world’s single largest order of Rolls-Royces ever. Two of the fleet will be the most expensive Rolls-Royce Phantoms ever commissioned. [...]

News Corp Opens Its New London Headquarters

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News Corp Opens Its New London Headquarters

News Corp’s new headquarters in London was officially opened Tuesday by the Mayor of London, Boris Johnson and News Corp executive chairman, Rupert Murdoch and chief executive, Robert Thomson. News Corp has a 30-year lease on The News Building, which is located next to The Shard near London Bridge. The 17-story building will house some [...]

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