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Goodyear Reveals 10 Finalists for Name the Blimp Contest
After receiving nearly 15,000 unique submissions for its national “Name the Blimp” contest, The Goodyear Tire & Rubber Company (NASDAQ: GT) has selected 10 finalist names for its newest blimp. The finalist names were chosen based on criteria, including how the name reflects the history of airships, the majesty of lighter-than-air flight and Goodyear’s track [...]
With Top Designers, Ford Launches Mustang Unleashed Collection
Five top fashion designers from around the world will collaborate with Ford on the Mustang Unleashed collection – a limited-edition line of apparel inspired by Mustang. Mustang Unleashed will feature designers including Anna Sui, Rogan Gregory and Scott Mackinlay-Hahn of Rogan, Paula Cademartori, Tomaso Anfossi and Francesco Ferrari of CO|TE, and Pamela Love. Timed to [...]
Ambassador \ Blanca Soto \ Garnier \ Haircolor
Blanca Soto Is Haircolor Ambassador for Garnier
Garnier Haircolor has announced that Blanca Soto is its newest spokesperson. A former top model, Blanca is an actress from Mexico who is known for her roles in Eva Luna, El Talisman and Porque el amor manda. Winner of the New York International Independent Film and Video Festival’s “Best Actress Award in a Short Film,” [...]
Film \ India \ Jewelry \ Women
What Women Want: An Amazing Film on Women
India’s leading jewellery brand ORRA has created a series of videos with the help of its consumers and its digital agency Buzzinga Digital. While the first film captured ‘What women want’, the second film, according to the company, has gone a step further by getting to know ‘What women would advice their younger self?’ [ [...]
Awards \ EFFIE \ India \ Lowe Lintas \ Marketing
APAC EFFIE Awards for Lowe Lintas and Partners
After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs Awards 2014, said the agency in a statement issued today, April 7. The agency has bagged 4 medals including 2 Gold, a Sliver and a [...]
3G \ Award \ LTE \ Powerful Answers \ Verizon
Verizon Powerful Answers Award Open for Submissions
Verizon has announced that its 2014 Powerful Answers Award competition is now open for submissions. The global challenge, which debuted last year, is designed to spark innovative thinking and problem solving across industries and to generate ideas, solutions and answers for some of the world’s biggest issues. The Award encourages innovators, developers, entrepreneurs and others [...]
Björn Ingemanson \ India \ President \ Volvo \ Volvo Penta
Volvo Penta President Björn Ingemanson Visits India
Volvo Penta president Björn Ingemanson is making his first visit to India for the release of two new 16-liter Volvo Penta genset units that round out the company’s range of CPCB Stage II (similar to EU Stage IIIA) emissions-compliant engines. With the new TWD1652GE and TWD1653GE engines, Volvo Penta now offers a CPCB Stage II-compliant [...]
Comedic \ Novel \ Random House \ The Here and Now \ Video
Comedic Video Released for The Here and Now
Ann Brashares appears on the teen scene with her novel — The Here And Now (Delacorte Press / On sale April 8, 2014 / $18.99). In honor of the book’s release on Tuesday, April 8, Brashares and friend Ana Gasteyer, of Saturday Night Live and Suburgatory fame, team up for a comedic video. In The [...]
Bollywood \ Boomer \ Campaign \ Marketing \ Mars \ Phat Li \ Wrigley
Boomer Launches “Phat Li” Marketing Campaign
Boomer, the bubblegum brand from Wrigley India, launched a new marketing campaign Tuesday led through a TVC and tag line: “Phat Li.” According to the company, “Phat” is the sound which emanates when the bubble bursts, and “Phat Li” denotes “pulling a gag.” RMN News Service Comments: In fact, Phat Li is a colloquial and [...]
Beer \ Brand Ambassador \ Candice Kumai \ Chef \ Japan \ Kirin \ Tokyo
Candice Kumai to Serve as Kirin Brand Ambassador
Beer brand Kirin announced Monday it has partnered with celebrity chef and Top Chef contestant, Candice Kumai, to share Japanese-style beer pairings with foodies. The partnership kicks off at the National Cherry Blossom Festival in Washington, D.C. where Kirin and Kumai will offer Japanese-style beers and a special frosty Japanese serving method to attendees. With [...]
Atlanta \ Auto Show \ Hybrid Vehicles \ Toyota
Toyota Hybrid Vehicles at Atlanta Auto Show
Toyota is debuting its all-new 2015 TRD Pro Series truck and SUV lineup at this year’s Atlanta International Auto Show, from March 26-31. The leading automaker also is bringing its hybrid family of vehicles to its 20,000 square-foot booth at Georgia’s indoor auto show. The 2015 Toyota Tundra, Tacoma and 4Runner will get even more [...]
Cricket \ Hyundai \ ICC \ T20 \ Xcent
Hyundai Hosts Live Screening of T20 Cricket Matches
Hyundai Motor India Limited (HMIL), a subsidiary of Hyundai Motor Company and the official partner for International Cricket Council (ICC), announced Tuesday the live screening of all ICC World T20 matches till April 06, 2014 at Hyundai ICC Fan Parks in nine cities across India. Hyundai Motor India will stage its newly launched compact sedan [...]
