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Volkswagen Enters the Rain Room in China

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Volkswagen Enters the Rain Room in China

Volkswagen begins its activities as a cultural partner in China with the involvement of Volkswagen Group China in the Rain Room exhibition. Opened on Saturday evening in Shanghai, the exhibition marks the first display of Rain Room in China. The artwork created by the British-German artist collective, Random International, has already been met with great [...]

BMW Extends 360º Program in India

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BMW Extends 360º Program in India

The BMW 360º Program enables prospects to select the BMW model of their choice, the tenure of financial contract, and the per annum mileage criterion. The program allows for an assured buyback ensuring low down payment, affordable monthly instalments, complimentary service, and maintenance for 3 years, says the company. This provides the freedom to upgrade, [...]

Are You a Responsible Dog Owner?

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Are You a Responsible Dog Owner?

Having a dog in your life brings pleasure — but also responsibility, suggests the Canine Company. Since September is Responsible Dog Ownership Month, the company says, it’s a good time to review whether you are doing all you can for your canine companion. “Our dogs depend upon us for so much more than just food [...]

GapKids Partners with Ellen Degeneres for New Campaign

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GapKids Partners with Ellen Degeneres for New Campaign

GapKids has partnered with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy, and take pride in who they are. The campaign – in partnership with American comedian, talk show host, producer, writer and [...]

Nissan’s First-Ever LGBT Ad Campaign

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Nissan’s First-Ever LGBT Ad Campaign

Nissan will partner with the North American Gay Amateur Athletic Alliance (NAGAAA) to sponsor its 39th Annual Gay Softball World Series event taking place Aug. 14 to 22 and will leverage the partnership in the company’s first LGBT-themed ad campaign. Nissan vehicles will be showcased throughout the nine-day event in Columbus, Ohio that expects to [...]

Shraddha Kapoor New Face of Dulux Paints

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Shraddha Kapoor New Face of Dulux Paints

Dulux, the decorative paints brand from AkzoNobel India, has announced Bollywood actress Shraddha Kapoor as its new brand ambassador. She joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products. “Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the [...]

Lexus Hoverboard Film “Slide” Released

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Lexus Hoverboard Film “Slide” Released

Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a testing phase which took place in Cubelles, Barcelona. “We’ve experienced the highs and lows and have overcome a few challenges, but through mutual determination we have created a demonstration of [...]

David Taylor Appointed P&G President and CEO

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David Taylor Appointed P&G President and CEO

The Procter & Gamble Company (NYSE: PG) announced Tuesday that David S. Taylor, Group President of Global Beauty, Grooming and Health Care, will succeed A.G. Lafley as Procter & Gamble’s President and Chief Executive Officer (CEO), effective November 1, 2015. Mr. Taylor has been appointed to the Company’s Board of Directors. On November 1, 2015, [...]

Call for Nominations: Corporate Awards for Women

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Call for Nominations: Corporate Awards for Women

“The WCD Visionary Awards recognize leaders, both companies and individuals, who take their vision and make it real — creating stronger organizations designed around the future, not around the past.” says Susan Stautberg, CEO and co-founder of Women Corporate Directors (WCD). The Visionary Awards — created in 2011 by WCD, an organization of women board [...]

Mullen Lowe Lintas Announces New Appointments

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Mullen Lowe Lintas Announces New Appointments

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as Mullen Lowe Lintas Group. As part of this move, the Group also announces its plans for a two-creative-agency structure. In [...]

Nissan Releases Titan Truckumentary Truck Love

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Nissan Releases Titan Truckumentary Truck Love

The Nissan “Titan Truckumentary” continues with Chapter 7, titled “Truck Love” – which was filmed in part at the 8th Annual Texas Nissan Truck Meet as well as the first public unveilings of the 2016 Titan XD earlier in the year at a number of Southern California locations. Dave Mazur, vice president of Market Intelligence, [...]

BMW Announces New Prices for Its Cars in India

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BMW Announces New Prices for Its Cars in India

Celebrating the ‘Make in India’ initiative, BMW India has announced new prices for the portfolio of locally produced cars. The company says it has already strengthened its commitment to the Indian market by increasing the level of localization at BMW Plant Chennai up to 50 percent. “The future belongs to India. If you want to [...]

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