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Posted on March 6, 2013 | No CommentsThe Norwegian soft drink brand Solo says it will release the “world’s largest” message-in-a-bottle in the ocean currents outside of Tenerife on March 13th. The project also involves polar explorer Jarle Andhøy and the owner of Koeningsegg supercars. People worldwide can follow the journey live...
Posted on March 5, 2013 | No CommentsThe wraps are finally off the LaFerrari. The “Prancing Horse’s” limited-series special, of which just 499 will be built, made its world debut today, March 5, at the Geneva International Motor Show. Click these thumbnails to run the larger slideshow. “We chose to call this...
Posted on February 25, 2013 | No CommentsQuattro technology debuted in 1980 in the original Quattro car. Adding together all of the available body types, engines and drive systems amounts to more than 140 different models. Audi offers the widest range of cars by far with all-wheel drive: the Audi Q7, R8,...
Posted on February 7, 2013 | No CommentsGlobal sportlifestyle brand PUMA has introduced a new cross-category performance platform – The Nature of Performance. It underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of new products in the Football, Running, Training and Fitness categories....
Posted on February 3, 2013 | No CommentsGlobal intimate apparel company Maidenform kicked off the new year with a new look for 2013. The 91-year-old iconic lingerie and shapewear label took to the catwalk to launch The Art of Form, Maidenform’s new global brand platform. It is said to be a sexy...
Posted on January 10, 2013 | No CommentsTo expand its licensing business across Europe, Twentieth Century Fox Consumer Products has appointed Bettina Koeckler as senior VP, EMEA. The announcement was made Wednesday by Fox Consumer Products president Jeffrey Godsick, to whom Koeckler will report. Koeckler (pictured above) brings more than 18 years...
Posted on December 26, 2012 | No CommentsIn May 2013, Dassault Falcon will celebrate the 50th anniversary of the Falcon 20 which took to the sky just hours after the Charles Lindbergh’s message to Juan Tripp, Pan American Airlines CEO: “I found the bird”. The 2013 Dassault Falcon Calendar was especially designed...
Posted on December 7, 2012 | No CommentsInternational soccer superstar Leo Messi was named Global Brand Ambassador for Turkish Airlines at a ceremony held Thursday in Barcelona, Spain, after signing the agreement in September 2012. The FC Barcelona forward joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis...