Iconic supermodel Cindy Crawford is taking on a new role as the face of new Propel Zero, the zero-calorie enhanced water.
New Propel Zero is stated to be the light and flavorful way for active men and women to replenish (vitamins C & E), energize (B vitamins) and protect (antioxidants) their bodies.
The brand’s roll-out involves an integrated campaign titled “Get More From Your Zero” and features a commercial spot that will air across broadcast outlets and digital media, online chats and a social media photo wall with Cindy Crawford, as well as a social media component inviting consumers to share their favorite ways to be active.[ Also Read: How to Unlock 200 Million Liters of Clean Water ]
Propel Zero’s campaign with Cindy Crawford is one aspect of an extensive nationwide (U.S.) program that includes partnering with Walmart to share 3 million free samples of new Propel Zero with shoppers from today through April 24, 2011.
Crawford notes, “We all live such full, active lives, and I love that Propel Zero keeps me hydrated, replenished and energized with vitamins, without a single calorie. It’s so important to take care of yourself, so that you can get the most out of life.”[ Also Read: Can Bloggers Provide Clean Drinking Water? ]
This week, Propel Zero debuted the “Get More From Your Zero” commercial, starring Crawford, on broadcast outlets (including ABC, CBS, NBC, Bravo, E!, TBS, TNT, VH1) and online, including YouTube and the Propel Zero Facebook page located at http://www.facebook.com/Propel.
The spot is a look at a day in the life of a supermodel whose active lifestyle mirrors the lives of women and men who want to get the most out of life. In the spot, Cindy keeps going with new Propel Zero with zero calories.
Propel Zero comes in seven ready-to-drink flavors: berry, grape, black cherry, lemon, blueberry pomegranate, kiwi-strawberry and peach.