With signs pointing to stubble as the culprit in the decline of kissing, Gillette [NYSE: PG] is asking America to weigh in by launching a nationwide Kiss & Tell live experiment.
The Kiss & Tell live experiment will travel to 15 U.S. cities to find out if women prefer to kiss stubble or smooth shaven skin.
Kicking off Wednesday with simultaneous events in both New York City and Los Angeles, the nationwide experiment asks real-life couples to put a recent study to the test by making out in-person – with and without stubble – to discover which facial hair style women truly find more kissable.[ Also Read: How to Satisfy Women in the Bed: 10 Tips ]
Gillette says that a recent survey revealed nearly one out of three women have avoided kissing a guy because he had facial hair and that more than half of women have experienced facial scraping or irritation after kissing a guy with facial hair.
More than half of those women surveyed said they have gone so far as to either avoid getting intimate or breaking up with him as a result. In addition, the survey showed that 41% of women are more likely to kiss a guy more often and more intensely if he is smooth shaven.[ Also Read: How Many Kisses Can You Get in a Minute? ]
“Kissing is a crucial part of relationships. It signifies intimacy between two people and is the starting point to building a meaningful connection and a longer-lasting intimacy,” said Gillette spokesperson, Marni Kinrys, dating expert and the founder of The Wing Girl Method.
“While stubble can be a good look on some men, waking up with facial skin discomfort or even a slight stubble burn is a less desirable side-effect for their partner.”[ Also Read: Oh You, Kiss, Kiss on Lionsgate TV ]
Through February 6, 2013, women and their stubbled guys are invited to participate in the Kiss & Tell live experiment in-person – first kissing with stubble, then shaving on-site, then kissing without – to reveal what women prefer.
Actress and singer-songwriter Nikki Reed will be on-hand to get the sparks flying in New York, with Grammy Award nominated singer and songwriter Keri Hilson putting her kiss to the test at the Los Angeles stop.[ Also Read: How Technology Gets Personal with Women ]
In addition, television personality, producer, actress and designer Kristin Cavallari will join in Chicago and singer, actress, TV personality and entrepreneur Adrienne Bailon will discover kissability in Miami. Can’t join live? Couples can participate in the social experiment at-home by going online at kissandtellus.com.
“Men would agree that the best kind of chemistry sparks from a kiss,” said Elliott Wilke, brand manager for Gillette. “With many men shaving less frequently due to sensitive skin discomfort, we want to give women a chance to speak up about how this rise in stubble might be impacting the kiss.”
Gillette will be announcing the results of the national Kiss & Tell experiment on the most romantic day of the year – Valentine’s Day (February 14, 2013) – with the world’s largest shave and kiss event hosted by a surprise celebrity couple.
Hundreds of men and women will attempt to break two Guinness Book of World Records, the largest shave lesson and the most kisses in a minute by a pair.