Esurance, the direct-to-consumer car insurance company, recently planted 8,000 trees in Springfield, Ohio, through its “Save a Windshield, Plant a Tree” program.
The Arbor Day tree planting helped the company surpass the 100,000 mark for trees planted and reach a major milestone in its green initiatives.
Part of the company’s partnership with auto glass claims service provider HSG, “Save a Windshield, Plant a Tree” is a program that pledges to plant a tree for every Esurance customer who chooses to have their windshield repaired instead of replaced.
The program is designed to help keep millions of pounds of glass out of landfills, ultimately helping the environment by decreasing waste, preserving valuable landfill space, and reducing pollution from new glass fabrication.[ ADVERTISEMENT: Raman Media Network: Connecting Communities ]
Since its inception in 2009, 13,500 customers have had a windshield repaired rather than replaced, says the company.
“Over the years our partnerships have ranged from sporting events to music festivals, and our eco-initiatives have included recycling, carpooling, and urban reforestation,” said Esurance president and CEO Gary Tolman.
Esurance, a subsidiary of White Mountains Insurance Group, Ltd., provides personal car insurance direct to consumers online and through select agents, including sister company, Answer Financial.