Gadre Marine Export, a Surimi producer in India, has roped in Indian chef Vikas Khanna as its brand ambassador.
Gadre Marine Export was originally a processing and packaging unit of frozen marine products such as shrimps, squids, cuttlefish and other fin-fish. In 1994, the company set up a Surimi manufacturing plant in Ratnagiri.
“I can never get enough of seafood and through this association I’ve explored some interesting recipes which will change the way we eat seafood,” said Vikas Khanna.
The brand is all set to launch its new campaign – “What The Fish” for the packaged Frozen food products with Vikas Khanna for the year 2015 – 16.
Through this campaign the brand plans to engage with its target audience on various levels from television commercials to digital activation.
Khanna also has created a range of fun, easy to cook recipes with Gadre Seafood. These recipes will be accessible through the website and the Webisodes of the brand.