Grey Goose vodka has announced its return as a promotional partner for the 2012 US Open Tennis Championships at the USTA Billie Jean King National Tennis Center in Flushing Meadows, Queens. The announcement was made today, August 27.
This marks the sixth consecutive year of its partnership and the return of the fan favorite Grey Goose Honey Deuce cocktail, which will be available for purchase in commemorative souvenir cups listing past US Open champions at the main Grey Goose bar and select Grey Goose carts stationed throughout the tournament grounds.
For the first time at the US Open, Grey Goose will serve another signature tournament tipple: The Grey Goose Cherry Noir Cherry Slice.
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In celebration of Cherry Noir, the newest flavor to launch from Grey Goose in more than five years, Grey Goose has also commissioned an eight-foot tall cup filled with cherries to be stationed right at the Open entrance, a nod to the black cherries from the French Basque Country with which the product is made.
Guests (21+) attending the US Open will have the opportunity to guess the number of cherries in the cup and win an exclusive Grey Goose VIP prize package including tickets to the 2013 Men’s Finals.
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“We are proud supporters of the US Open Tennis Championships and thrilled to be such an integral part of the entertainment surrounding the tournament,” said Michelle D. Beauchamp, Grey Goose brand director. “We’re looking forward to providing spectators and enthusiasts with the signature Honey Deuce cocktail they expect from us each year, and we anticipate the Cherry Slice to become a new fan favorite.”
The Grey Goose portfolio is comprised of Grey Goose Vodka, Grey Goose Cherry Noir, Grey Goose La Poire, Grey Goose L’Orange and Grey Goose Le Citron Flavored Vodkas.