How to Build Career Using LinkedIn

Targeting college students, professional network LinkedIn has launched Career Explorer in collaboration with PwC US. The new tool aims to provide students with data-driven insights to help them build their careers.

Career Explorer enables college students to chart potential career paths, build a professional network and gather insights into the careers they are interested in pursuing, says consulting firm PwC.

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“LinkedIn is about connecting talent with opportunity at massive scale. Career Explorer is the latest example,” said Jeff Weiner, chief executive officer of LinkedIn.

Additional resources for college students, such as relevant job opportunities, the type of education and experience required, and relevant salary information are also available via Career Explorer.

“PwC and LinkedIn share the goal of helping young professionals maximize career opportunities,” said Bob Moritz, US chairman and senior partner, PwC. 

“Our collaboration has produced an innovative resource that engages people with PwC in a way that personalizes our brand while also helping them make more informed career decisions.”

The new tool’s key functionality includes:

Career Mapping: To explore the paths taken by professionals in various careers. Students can also save and create multiple career paths with Career Explorer.

Connections: To see who in your network can help advance your career within a certain field or company, and meet potential mentors.

Statistics: To learn facts and statistics about potential professions.

Jobs: Career Explorer has a module that shows you not only relevant job openings, but also how you can use your network to secure or find more information about those positions.

Follow Potential Employers: The tool highlights the LinkedIn Company Profiles of potential employers. You can then “follow” those companies and receive updates about them in your news feed. The updates include job postings at the company as well as notifications when people get hired or leave the company.

Career Explorer is free and available now for students at 60 universities across the United States. Current students enrolled at those 60 schools will see a “Career Explorer” link under the “Jobs” menu at the top of the screen when they sign in to LinkedIn.

The availability of Career Explorer will be expanded to a broader LinkedIn membership over time, said the company today, Oct. 4.

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Rakesh Raman