Interactive Children’s Book App on the App Store

Penguin Young Readers Group, one of the leading children’s book publishers in the United States, in collaboration with Smashing Ideas, a digital media agency providing immersive and interactive entertainment, has released The Little Engine That Could interactive children’s book app on the App Store.

The universal app for iPad, iPhone and iPod touch is based on Watty Piper’s beloved classic and features iconic 1950’s artwork, sound effects and moveable objects, and can be set to either ‘follow along’ or ‘read-aloud’ mode.

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Don Weisberg, president, Penguin Young Readers Group, said, “‘I think I can, I think I can.’ These simple words have inspired generations of young readers to believe that with a little persistence and a positive attitude, anything is possible. For that reason, The Little Engine That Could was the perfect choice for our first interactive children’s book title on the App Store. Now young children can experience this timeless tale in a whole new way.”

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According to Penguin, the original version of The Little Engine That Could has sold more than 10 million copies in the English language.

In it, a train of toys is stranded when its engine stalls. The train desperately needs another engine to take it over the mountain so that all of the children there will have toys to play with and good food to eat.

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But none of the big, important engines will help them. Luckily, the Little Blue Engine comes along. She is small, but she has confidence that she can do it — and she does!

The Little Engine That Could App is available for $6.99 from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

The application was introduced today, Dec. 21.

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