Circus to Premiere on PBS for iPad

The first full episode of the multi-part series Circus will premiere on PBS for iPad. The episode is available for streaming beginning today, Oct. 25, in advance of the broadcast premiere, according to Public Broadcasting Service (PBS).

It will be available at www.pbs.org/circus

Moreover, PBS has announced the beta launch of a new PBS.org (http://www.pbs.org/), featuring local content from member stations, full TV episodes from series and auto-localization features.

The launch coincides with the release of PBS for iPad, and the upcoming introduction of the PBS App for the iPhone and iPod touch.

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Although iPad is mostly considered as a communications device, its technology is being widely used by companies to woo consumers in the entertainment markets. (Read: 5 Special Things iPad Can Do for You)

Netflix has also introduced its free Netflix App, allowing Netflix members on plans starting at $8.99 a month to instantly watch TV episodes and movies streamed to their iPhone or iPod touch. (Read: Watching TV Episodes, Movies on Your iPhone)

With these steps, PBS aims to transform itself into a multi-platform media organization, serving Americans through television, mobile, the Web, and other platforms, such as interactive whiteboards in classrooms.

It has also introduced a local-national video player (http://video.pbs.org), which features more than 4,700 hours of full episodes, spanning all genres of the organization’s programs. 

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PBS KIDS currently offers six iPad and iPhone apps for children on the App Store, a subscription-based teaching tool for home and classroom, and a suite of interactive whiteboard activities and nearly 1,000 free, educational games.

“During the last two years, we have reinvented our approach to serving the American public by becoming a multi-platform innovator, introducing industry-firsts such as the integration of interactive educational games into linear video and the use of augmented reality to teach science to pre-schoolers,” said Jason Seiken, senior vice president, Interactive, Product Development and Innovation. 

“Built on public media’s local-national model, this next generation of services delivers content in vital areas, such as news, the arts, and children’s educational media to PBS.org’s 20 million monthly users and across mobile devices.”

PBS.org is automatically localized so visitors can view video, TV schedule information and content that is specific to their community instantly, says PBS.

The new, free apps for the iPad, iPhone and iPod touch deliver calendar and scheduling details, promotional highlights and full-length videos.

PBS for iPad is available from the App Store at http://www.itunes.com/appstore/. And the PBS App for the iPhone and iPod touch will be available in early November.

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