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Academy \ Coca-Cola \ Moms \ Steve Harvey \ Teens
Coca-Cola Pay It Forward Academy
The Coca-Cola Pay It Forward program returns with a stronger focus on African American moms and their impact on the academic success of their teens. The 2015 program will offer up to 20 winners each a $5,000 scholarship and an invitation to the all-new Coca-Cola Pay It Forward Academy. Steve Harvey returns as the program’s [...]
GRAMMY \ Miranda Lambert \ Ram Brand \ Song
Miranda Lambert Features in ‘Roots and Wings’ Song for Ram Brand
The Ram Truck brand launches a new marketing initiative this week featuring Grammy Award-winner Miranda Lambert and a custom “Roots and Wings” song Lambert wrote exclusively for the campaign. The campaign includes television, print, digital, social media and long-form video elements and is the next phase of the partnership between Lambert and Ram first announced [...]
Gwen Stefani’s Priceless Surprise Performance
The first lady of rock Gwen Stefani is set to light up the stage. MasterCard and Gwen Stefani are partnering to bring a Priceless Surprise performance at the Orpheum in Los Angeles on Saturday, February 7th. “MasterCard has created a movement that is cutting through the predictability of everyday life to deliver something special to [...]
Martin Luther King \ MTV \ Race \ Youth
MTV to Discuss Race on Martin Luther King, Jr. Day
Leading youth entertainment brand MTV has announced an expansion of its Look Different anti-bias campaign called #TheTalk. It is a multiscreen effort to encourage its audience to have candid, confident and “color brave” conversations on race with family and friends. According to a 2014 MTV study, 73% of Millennials believe having more open constructive conversations [...]
Florida Georgia Line \ Mountain Dew \ PepsiCo \ Tour
Mountain Dew Welcomes Florida Georgia Line
PepsiCo brand Mountain Dew has announced a national partnership with Florida Georgia Line, establishing the beverage brand as a sponsor of the superstar duo’s 2015 Anything Goes worldwide headlining tour and the team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation. “Florida Georgia Line’s unique sound has progressed country music [...]
Aviation \ Awards \ Host \ John Travolta
John Travolta to Host “Living Legends of Aviation” Awards
John Travolta, the “Official Ambassador of Aviation,” will host the “Living Legends of Aviation Awards,” which will be held at the Beverly Hilton ballroom on January 16, 2015. The 12th Annual Awards will Salute Bob Hoover and his 93rd birthday, along with special guests attending to honor this Charter “Living Legend of Aviation.” [ BJP [...]
Film \ Santa Clara University \ Sexual \ Violence
Film Shows How to Prevent Sexual Violence
Santa Clara University (SCU) is unveiling a tool in combatting sexual assault on college campuses. Can’t Thread a Moving Needle is a film adapted from the play written by SCU Theatre Professor Barbara Means Fraser. The play was written based on interviews of victims, survivors, perpetrators, family, friends, counselors, professors, and attorneys. Fraser, one alumnus, [...]
Actors \ Children \ India \ Indian \ Mumbai \ WWE
Indian Actors Celebrate “Bosco Mela” with Mumbai Children
WWE sponsored the “Bosco Mela” for 2,000 underprivileged children at Don Bosco Quadrangle, school in Matunga, Mumbai on Monday. Various activities, events, games, food and recreation were arranged to make the day memorable for the children. The objective was not only to give the children an occasion to celebrate, but also create an awareness of [...]
Hackers \ Internet \ North Korea \ President Obama \ Sony \ The Interview
The Interview Blame Game Continues, North Korea Targets President Obama
While Sony Pictures Entertainment has released its controversial film ‘The Interview’ on the Christmas Day, North Korea has blamed America and the U.S. President Barack Obama for the release of the film that shows the assassination of North Korean leader Kim Jong-Un. President Obama had egged Sony to release the film despite terror threats from [...]
Bollywood \ India \ Soha Ali Khan \ Spelling
Soha Ali Khan Honors India’s Spelling Champ
Bollywood actress Soha Ali Khan announced Tuesday Malavika Deepak of Std. 9 from Kendriya Vidyalaya Ottapalam, Palakkad, Kerala as the National Champion of India’s spelling competition, Classmate Spell Bee Season 7. Mukund Choudhary of Std 9 from Krishna Public School, Raipur was the first runner up. The theme for the contest this year was ‘Every [...]
China \ Cyber \ FBI \ Hack \ North Korea \ Rakesh Raman \ Sony \ The Interview
North Korea Threatens U.S. in Sony Hack Case. “Grave Consequences”
In response to FBI’s statement that North Korea is behind “Guardians of Peace” hackers who attacked Sony’s computer systems, North has reacted sharply. By Rakesh Raman In response to FBI’s statement released Friday that North Korea is behind “Guardians of Peace” hackers who attacked Sony’s computer systems, North has reacted sharply. The official KCNA news [...]
H&M \ Lady Gaga \ Tony Bennett \ TV Spot
Tony Bennett and Lady Gaga Star in H&M TV Spot
H&M celebrates the holidays with a TV spot starring global superstars Tony Bennett and Lady Gaga featuring H&M’s festive seasonal collection, singing “It Don’t Mean a Thing (If It Aint Got That Swing)” from their new album, Cheek To Cheek. The album will be sold in select stores across the U.S. The campaign’s commercial premiered [...]
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