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Actress \ Campaign \ Footwear \ Kelly Brook \ Marketing \ Skechers \ Social Media
Actress Kelly Brook Stars in Skechers Campaign
Model, actress and television presenter Kelly Brook has signed on with Skechers to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star will become a new face for Skechers women’s footwear collections. “It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m [...]
Apparel \ Exports \ India \ Myntra \ Online \ Proline \ Retailer \ WWE
Online Retailer Myntra to Sell WWE Apparel in India
Proline Exports, WWE’s apparel licensee for India, has tied up with India’s leading online retailer Myntra.com. The arrangement will see the entire range of Proline Exports’ WWE apparel for young adults featured on Myntra.com, making the apparel accessible to WWE’s fans across India. The range comprises 25 designs of T-shirts featuring WWE’s biggest stars like [...]
NHK WORLD TV \ UN \ United Nations
NHK WORLD TV Service Launched for United Nations
Japan International Broadcasting, the distribution company of NHK’s international channels, announced a five-year partnership with the United Nations (U.N.) Headquarters in New York City. It brings NHK WORLD TV, the stand-alone, 24-hour, English-language television news and lifestyle network, to the U.N.‘s In-House Network channel. NHK WORLD TV is the first outside news channel broadcasting in [...]
Korea \ Theme Park \ Twentieth Century Fox \ Village Roadshow
Twentieth Century Fox to Develop Theme Park in Korea
Governor Hong Joon-pyo, Gyeongsangnam-do Province, Jeffrey Godsick, president of Twentieth Century Fox Consumer Products, and Tim Fisher, CEO of Village Roadshow Theme Parks, announced today the signing of Memorandum of Understanding (MoU) agreements to plan for Korea’s first international theme park and resort destination, Twentieth Century Fox World. The proposed park will be part of [...]
Books \ Children \ Egypt \ Scholastic \ TombQuest
Scholastic to Launch TombQuest Adventure Series
Children’s publishing company Scholastic will publish its next multi-platform series, TombQuest, simultaneously in the United States, United Kingdom, Canada, Australia and New Zealand in February 2015. The mystery of ancient Egypt comes to life in this action adventure spanning five books by author Michael Northrop and linked with an interactive online game. The first title, [...]
Beats by Dr. Dre \ Germany \ Naomi Campbell
Naomi Campbell Goes Golden to Celebrate Germany’s Victory
To celebrate the sound of winning and to congratulate Germany, Beats by Dr. Dre have created the ultimate prize to go with the ultimate sporting victory: a set of 24 (for the 23 man squad and manager), 24 carat gold dipped Beats Pro’s, which will be gifted to the German team. To commemorate the win, [...]
Katy Perry \ Staples \ Teachers
Staples and Katy Perry “Make Roar Happen” for Teachers
Staples (NASDAQ:SPLS) and global pop music superstar Katy Perry continue to “Make Roar Happen” in Manhattan Thursday by announcing 144 local classroom projects have been funded as part of Staples’ $1 million donation to DonorsChoose.org. Staples fully funded every DonorsChoose.org classroom project from schools located in Manhattan. The donation helped 103 teachers fulfill classroom needs [...]
Beautiful \ Brazil \ Football \ Pepsi \ Rio de Janeiro \ Short Film
Pepsi Premieres Beats of the Beautiful Game Short Film
Pepsi today premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and tools to aspiring new young directors from the favelas of Brazil. Pepsi shines the global spotlight on young, aspiring Brazilian talent with “Guerreira (Warrior Woman).” [...]
Magic Shave \ Sony Pictures \ Think Like a Man Too
Sony Pictures’ Think Like a Man Too Inspires Magic Shave
SoftSheen-Carson Laboratories Magic Shave, for African American men’s grooming and shaving, celebrated their new Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures’ new comedy Think Like a Man Too, in theaters now. As part of the campaign, an advanced pre-screening of Think Like a Man Too was sponsored [...]
Ambassador \ Cassadee Pope \ Proactiv
Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador
Cassadee Pope, hit-recording artist, Season 3 winner of “The Voice” and CMT “Breakthrough Video of the Year” award winner, has joined Proactiv+ as the brand’s new celebrity ambassador. Proactiv+ is positioned as an advanced 3-Step System that combines acne-fighting ingredients with skincare benefits. According to the brand, her passion for the acne + skincare regimen [...]
92.7 BIG FM \ India \ Mumbai \ Mumbai Metro \ Radio
Mumbai Metro Gets 92.7 BIG FM as Radio Partner
With the inauguration of Mumbai’s first metro-rail route, leading radio station 92.7 BIG FM has officially partnered with Reliance Metro to capture the enthusiasm for its listeners. As part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news [...]
Emmy \ NAPW \ Star Jones \ Women
Star Jones Appointed President of Women Association
The National Association of Professional Women (NAPW) has announced the appointment of Star Jones as President of the professional women’s networking organization effective June, 2014. Ms. Jones, who is best known as an Emmy Award-nominated TV host, attorney, best-selling author and former New York City homicide prosecutor, has served as Chief Development Officer and National [...]
