News and information supplier CNN says its CNN App for iPad is now available on the App Store. The CNN App is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s expansive real estate and Multi Touch interface, it says.
Simultaneous to this launch, the CNN App for iPhone and iPod touch in the U.S. will be available for free, and a major update to the International version will add live breaking news video, CNN said today, Dec. 14.
Today, many traditional media companies are taking the digital route to deliver their content. The current trends indicate that print publications and television media are headed for the graveyard of those business products that have completed their journey in the corporeal world.
Like print, more and more TV content companies are also embracing new-media channels. The first full episode of the multi-part series Circus was planned on PBS for iPad.
Moreover, PBS has announced the beta launch of a new website, featuring local content from member stations, full TV episodes from series and auto-localization features. (Read: Circus to Premiere on PBS for iPad)
Like other media players, CNN is also trying to leverage the pervasive new-media reach to woo more consumers for its content.
“High quality, world-class journalism is what CNN does best, whether live breaking news, hard-hitting interviews or in-depth investigations, and our iPad app presents that content to the world in a wholly new way,” said KC Estenson, senior vice president and general manager of CNN.com.
“This app harnesses the best of what the iPad offers by leveraging striking photos and videos; elegant, multi-touch navigation; and the ability to share content with your friends via social media.”
Users will have the ability to toggle between U.S. and International News Preferences, both of which serve live video of breaking news and select events as they happen.
Additionally, when in the U.S. News Preference, users can listen to hourly audio news updates from CNN Radio.
The CNN App also places strong emphasis on user participation, adding an easily accessible user comment feature that runs alongside content on the screen. Users can share text stories, images and videos from the App via email, Facebook and Twitter.
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