When iPad Tells You the CNN Story

News and information supplier CNN says its CNN App for iPad is now available on the App Store. The CNN App is designed to provide users with an immersive and visual news experience that takes full advantage of iPad’s expansive real estate and Multi Touch interface, it says.

Simultaneous to this launch, the CNN App for iPhone and iPod touch in the U.S. will be available for free, and a major update to the International version will add live breaking news video, CNN said today, Dec. 14.

Today, many traditional media companies are taking the digital route to deliver their content. The current trends indicate that print publications and television media are headed for the graveyard of those business products that have completed their journey in the corporeal world.

And now new-media or Web-based online bytes will get increasingly consumed by people. The same is revealed by a new survey that says traditional media is in trouble. (Read: Newspapers, TV on Deathbed; Online in Baby Bed)

[ Also Read: Why Consumers Ignore Most Media Ads ]

While traditional print players and TV companies have shifted their focus toward online content delivery channels, a few have decided to go a step further.

Rodale Inc.’s Runner’s World, for example, has introduced the digital edition of the publication designed exclusively for iPad. It is available for purchase in the Apple App store for $4.99.

Runner’s World is claimed to be the first consumer running magazine to enter the iPad market.

The September issue of the magazine served as the title’s inaugural digital edition and was exclusively sponsored by Puma. (Read: Runner’s World Magazine on the iPad)

[ Also Read: Bondi Helps Playboy Hug Digital Media ]

Other companies are also trying to meet the increasing digital demand by offering innovative products.

Look at Barnes & Noble, a leading bookseller. It has launched NOOKcolor, a full-color touch Reader’s Tablet that delivers digital books, magazines, newspapers and children’s books on a thin and portable device. (Read: Reading Goes Digital on NOOKcolor Device)

[ Also Read: Adobe Brings Boundless Beauty on iPad ]

Like print, more and more TV content companies are also embracing new-media channels. The first full episode of the multi-part series Circus was planned on PBS for iPad.

Moreover, PBS has announced the beta launch of a new website, featuring local content from member stations, full TV episodes from series and auto-localization features. (Read: Circus to Premiere on PBS for iPad)

[ Also Read: How to Measure the Impact of Mobile Ads ]

Like other media players, CNN is also trying to leverage the pervasive new-media reach to woo more consumers for its content.

“High quality, world-class journalism is what CNN does best, whether live breaking news, hard-hitting interviews or in-depth investigations, and our iPad app presents that content to the world in a wholly new way,” said KC Estenson, senior vice president and general manager of CNN.com.

“This app harnesses the best of what the iPad offers by leveraging striking photos and videos; elegant, multi-touch navigation; and the ability to share content with your friends via social media.”

[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]

Users will have the ability to toggle between U.S. and International News Preferences, both of which serve live video of breaking news and select events as they happen.

Additionally, when in the U.S. News Preference, users can listen to hourly audio news updates from CNN Radio.

The CNN App also places strong emphasis on user participation, adding an easily accessible user comment feature that runs alongside content on the screen. Users can share text stories, images and videos from the App via email, Facebook and Twitter.

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The CNN App for iPad provides users with three viewing options: Broadsheet, List View and Slide Show. 

It is available for free from the App Store on iPad or at http://itunes.com/apps/CNNAppforiPad.

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is a leading source for news and information.

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