Leading interactive multichannel retailer HSN has announced the debut of Jennifer Lopez’s Love & Light fragrance. Lopez made a live guest appearance on the network to launch her latest scent.
According to HSN, the debut love of Love & Light was one of the most successful launches of her branded fragrances, selling more than 51,000 units.
During the premiere hour of the launch of Love & Light, Jennifer said, “I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans.”[ Also Read: Beauty Queen Halle Berry Reveals the Reveal ]
Throughout the day, she shared the inspiration behind her newest fragrance and chatted with fans and friends who called in, including Khloe Kardashian, who purchased the scent as a wedding gift for her sister Kim.
Jennifer’s mom, Lupe, also surprised viewers with a special appearance, sharing personal stories and anecdotes from Jennifer’s childhood.
HSN’s 34th Birthday celebration continues through July 31 with special appearances by some of HSN’s most famous personalities including: Serena Williams on July 18; Martha Stewart and Tori Spelling on July 21; Mariah Carey on July 25; Vern Yip on July 26; and IMAN on July 28 and 30.