Reveal by Halle Berry is an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
Coty Inc., a leading company in modern fragrance industry, announced the launch of Reveal today, Feb. 8.
The perfect complement to her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry, Reveal is a memorable fragrance that captures the spirit of classic glamour with a modern and sexy twist, says the company.
Among the other recently introduced fragrance brands is Purr. Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry offered her brand into beauty with the launch of her first fragrance, Purr by Katy Perry. (Read: Katy Perry to Debut Her Own Fragrance)
Global beauty company Avon transforms champion driver Carl Edwards’ need for speed into an exhilarating scent for men. NASCAR driver Edwards serves as the face of the Avon’s latest fragrance, Turn 4XT. (Read: Carl Edwards will Add Thrill to Turn 4XT Scent)
And Latin superstar singer Shaila Durcal decided to wear one of the sophisticated scents from the Degree Women Fine Fragrance Collection, a line of anti-perspirants and body mists, at the 11th Annual Latin Grammy Awards. (Read: Shaila Prefers Degree Women for Grammy Awards)
“Reveal is an invitation for women to share their story, to reveal some parts of themselves that they have not yet expressed,” says Halle Berry. “It is a timeless fragrance that I think will make women feel beautiful and confident.”
“Halle Berry is one of Hollywood’s greatest treasures but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman; that indescribable quality that captivates and intrigues us,” says Steve Mormoris, senior VP, Global Marketing Coty Beauty.
Created in partnership with Richard Herpin of Firmenich, this beautiful floral woody composition is a versatile scent with a unique signature blending classic sophistication with modern sexiness, says the company.
In the print advertising campaign, photographer Cliff Watts captures Halle’s inner glow and confidence in an iconic image that is beautiful in its simplicity. Halle’s natural glamour radiates from within, while her expression hints at a secret about to be revealed.
Created by film director Jonas Akerlund, the TV advertising campaign reveals a rarely seen side to the actress, a seductive Halle that normally is kept off-camera.
Engaged in an intimate interview session with a mysterious man, Halle gives a glimpse of the real woman behind the sexy and confident look.
As the interview progresses, the flirtation builds to an intriguing moment of unspoken seduction…revealing something, not everything.
The Reveal bottle design is an exquisite vintage-style bottle with a contemporary twist. Taking inspiration from the art deco era and Halle’s own memories of a beloved object d’art, it is curvaceously shaped like a four-sided teardrop, with ridges that make it beautifully tactile.
The heavy glass is transparent to let the light golden juice inside shine through, and is topped with a jewel-like cut cap.
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