Jewelry Television (JTV), a broadcast shopping network focused exclusively on the sale of fine jewelry and gemstones, announced a partnership with Grammy award-winning artist, Michael W. Smith.
The Christian singer performed live on Jewelry Television on Sunday to promote his latest instrumental CD release, ‘Glory,’ and share holiday cheer with JTV viewers. ‘Glory’ is currently available pre-release at JTV.com and will be available in stores on Nov. 22.
The partnership, facilitated by AMG-Media, Inc., is the culmination of Smith’s participation in JTV’s Comfort & Joy Collector’s Edition Holiday CD. Designed as a gift with purchase for JTV customers, Smith included the bonus track, ‘Forever’ from ‘Glory.’
Comfort and Joy is an interactive CD with holiday music performed by JTV hosts and employees and includes exclusive behind-the-scenes footage, interviews, and special offers.
“Michael W. Smith exemplifies the character, moral values and spirit of Jewelry Television,” noted Tim Matthews, CEO and president. “So this partnership is a way of expressing those values to our customers. We are honored Michael is lending his talent to the Comfort & Joy Collector’s Edition Holiday CD. He is making our holiday gift to customers even more special.”
“I grew up watching blockbuster movies with scores by John Williams,” said Smith. “I find myself writing cinematic pieces. Glory feels like a soundtrack and all the movies are in my head. It’s exciting to share this work with JTV’s loyal customers.”
Michael Whitaker Smith is a Billboard top ten Billboard Hot 100 recording artist and Grammy Award-winning American singer-songwriter, composer, and actor.