Today (8/29) from 7:30 a.m. to 12:30 p.m. EST, Kellogg’s is supplying free Kellogg’s To Go Breakfast Shake samples at a “Skip Stop” in New York City’s Flatiron Plaza.
Assisted by Menounos, Kellogg’s To Go will hold skipperventions by intervening to persuade consumers to break their breakfast-skipping habit and choose a nutritious start to each day.
A recent Kellogg’s To Go survey shows eating breakfast accompanies less than half of people’s morning routines. In fact, 42% of people reported that they are busy checking email or their social networks.
Kellogg’s believes in the power of breakfast, but 31 million Americans are skipping it, with young adults and teens having the highest rate of missing their morning meal.
That’s why Kellogg’s introduced Kellogg’s To Go to help make sure each day, no matter how busy, lives up to its full potential. So, in exchange for samples of the new breakfast shakes, Kellogg’s is encouraging Americans to take a pledge with #KelloggsToGo to stop skipping breakfast once and for all.
“As a busy TV host, I’m constantly running from one television set to the other,” says Menounos. “Because of my schedule, I sometimes fall victim to breakfast skipping and don’t feel my best the rest of the day. Kellogg’s To Go Breakfast Shakes give me a great start even on my busiest of days with a breakfast option I can take on-the-go.”
Kellogg’s To Go Breakfast Shakes are available in chocolate, strawberry and vanilla flavors.
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