Kids Must Read to Succeed and Lead

This is what most education experts suggest. And the latest to join the educators’ bandwagon is Scholastic, a leading publisher and distributor of children’s books.

It is celebrating its 90th anniversary with Read Every Day. Lead a Better Life, a global literacy campaign, which underscores the importance of reading.

Earlier, a charitable initiative, “The Nestle Share the Joy of Reading Program,” decided to donate up to $250,000 to Reading Is Fundamental (RIF), a nonprofit children’s literacy organization.

Actress, filmmaker and Access Hollywood special correspondent Maria Menounos (pictured above) read to children at the Los Angeles Public Library’s Robertson Branch to kickoff the program and celebrate National Literacy Month (September). (Read: Actress Maria Kicks Off Reading Program for Kids)

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Similarly, the Advertising Council and the Library of Congress planned to launch a new series of public service advertisements (PSAs) to encourage parents to read with their children and inspire them to become lifelong learners.

Research conducted by Florida State University found that when parents become involved in their children’s literacy practices, children improve in reading achievement, language comprehension and expressive language skills. (Read: Ads will Push Parents to Read with Children)

Scholastic is asking everyone committed to the support of young people – partners, educators, business leaders, publishers, booksellers, librarians, nonprofits, parents, caregivers and students – to work together to expand and support children’s reading throughout the world.

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“The ability to read, write, and understand text has never been more important,” said Dick Robinson, CEO of Scholastic. “We hope that the Read Every Day. Lead a Better Life campaign will inspire people everywhere to work together to bring reading and deeper understanding to children everywhere.”

The goal of the campaign is to provide information and ideas to parents and teachers for making reading easier, more fun and more accessible to children while promoting the importance of reading for success in school and in life.

The campaign details are available at

Celebrities have also offered their support of the Read Every Day campaign by recording PSAs to encourage children, teachers, and parents to come together to help improve global literacy.

These PSAs, by names such as Sarah Jessica Parker, Whoopi Goldberg, Kathy Bates, Keke Palmer, and NFL star Justin Tuck, are available for download at the site.

In addition, 12 children’s illustrators, including David Shannon, Mark Teague, Norman Bridwell, and Barbara McClintock, have created posters featuring their interpretations of what it means to “Read Every Day.”

These posters will be available through Scholastic channels, and the originals will be offered for sale with proceeds to benefit Reading is Fundamental and Reach Out and Read, two reading nonprofit organizations that promote reading for children.

Scholastic made the announcement today, Oct. 18.

RMN News

Rakesh Raman