Lady Gaga with Target for Born This Way
Lady Gaga, one of the most recognized music artists in the world, has partnered with Target Corp. to offer fans an exclusive deluxe edition of her new album, Born This Way.
Fans can pre-order Lady Gaga’s album and download her first single and title track, Born This Way, free at Target.com/gaga beginning at 8 a.m. CST on Friday, Feb. 11 through midnight, Saturday, Feb. 26.
“Target and Lady Gaga together is a win-win,” said Troy Carter, Lady Gaga’s manager, and chairman and chief executive officer of Coalition Media Group. “The partnership provides us with an opportunity to really engage the fans early and widen our reach on the album promotion.”
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Lady Gaga will release her third full-length album, Born This Way, on May 23. Target’s exclusive deluxe edition includes three additional studio songs and five remixes, and will be available at stores and on Target.com.
Lady Gaga has become a fashion, entertainment and music icon renowned for her edgy embrace of pop culture.
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“Target has a long history of working with a diverse group of musicians, entertainers and designers that appeal to a broad spectrum of our guests,” said Michael Francis, chief marketing officer for Target.
“Lady Gaga is one of the most dynamic artists of our time, and we are excited to add her to Target’s outstanding list of music partnerships.”
Lady Gaga fans can stay updated on events and activities taking place around the release of Born This Way on Target’s Facebook page at facebook.com/target.