Michelle Obama Moves to Combat Childhood Obesity

To coincide with the one-year anniversary of First Lady Michelle Obama’s Let’s Move! initiative, she has partnered with the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council to launch a new series of public service advertisements (PSAs).

These are designed to provide parents and caregivers with information to help them make healthy food choices and increase physical activity.

[ Also Read: Michelle Obama Has a Special Message for Kids ]

First Lady Michelle Obama kicked off Let’s Move! on Feb. 9, 2010 in an effort to engage families and communities and mobilize the public and private sectors to solve the problem of childhood obesity in a generation.

The overall goal of Let’s Move! is to help America’s youngest children reach adulthood healthier and able to pursue their dreams.

[ Also Read: 5 Tips for Moms to Make Healthy Food for Kids ]

“Over the last year we have fundamentally changed the conversation about how we eat, how we move, and how we grow and get our food,” said Mrs. Obama. 

“One of the goals of the Let’s Move! initiative is to provide parents and caregivers with clear and actionable information they can use to make healthy choices. The PSAs launched today offer simple tips and ideas for all families to encourage healthy eating and physical activity.”

[ Also Read: How Family Meals are Good for Your Child ]

The launch includes three multimedia PSA campaigns designed to reach parents and caregivers in the general market, African American and Hispanic communities.

The ads were created pro bono by ad agencies Ogilvy & Mather, Burrell Communications and Casanova-Pendrill respectively.

Each effort includes a series of culturally relevant PSAs for television, radio, print, outdoor and Web and directs audiences to visit www.LetsMove.gov, which provides simple tips and ideas for eating healthy and getting active with your family, in your schools, and in your community.

RMN News

Rakesh Raman