World Water Day 2013 will be held under the theme of “Water Cooperation”, as part of the United Nations International Year of Water Cooperation.
World Water Day is the occasion for Nestlé Waters to help raise awareness and educate key stakeholders, including children and employees, about caring for water and healthy hydration.
Most events at Nestlé Waters are organized around educational activities on water developed by its long-term partner, The Project WET Foundation (Water Education for Teachers).
[ Also Read: Global Water Crisis: A Threat to Humanity ]
Recently, President Bill Clinton announced that legendary artist Smokey Robinson is aggregating celebrity social media feeds into a global Smoke Alarm. The aim is to raise funds and share clean drinking water through the Procter & Gamble (P&G) Children’s Safe Drinking Water Program. (Read: Bill Clinton to Use Social Media for P&G Water Program)
According to Nestlé, 2013 is the fourth consecutive year that the company is celebrating World Water Day on a global scale: 31 countries on March 22. Over 15,000 children and around 500 employees are involved.
[ Also Read: Water, Water Everywhere, Nor Any Drop to Drink ]
“Cooperation around water flows throughout Nestlé Waters: from the work we do on responsible water resource management to our partnership with The Project WET Foundation,” said John J. Harris, president and CEO of Nestlé Waters.
First launched in 1984 in the United States, Project WET is a non-governmental organization (NGO) that develops educational tools to raise awareness of water amongst children. Nestlé Waters has been one of its major partners since 1992.
Founded in 1992, Nestlé Waters is the water division of the Nestlé Group. It is present in 130 countries with a portfolio of 64 brands including Nestlé Pure Life, Perrier, S. Pellegrino, Poland Spring, Vittel, Buxton, and others.