The company says streaming from Netflix on TVs will soon be as easy as one click of a remote control. Leading consumer electronics companies have joined in a development effort to place Netflix-branded one-click buttons on remotes that operate Internet connected TVs, Blu-ray disc players and other devices that connect the Internet to the TV.
For giving more entertainment options to consumers, recently the leading Internet movie subscription service Netflix and multi-faceted company FilmDistrict signed a multi-year agreement through which first-run, theatrically-released films distributed by FilmDistrict will be licensed to Netflix. (Read: Netflix Offers More Options to Film Lovers)
Moreover, close on the heels of its rival Hulu’s Internet video subscription service offer, Netflix introduced a similar $7.99 streaming-only subscription plan in the United States.
With its members now watching more content streamed over the Internet than on discs delivered by mail, Netflix has decided to take the Internet route to deliver movies and TV shows.
The plan, which allows members to instantly watch unlimited movies and TV episodes streamed from Netflix to TVs and computers, is available now to both new and existing members. (Read: Netflix Goes to the Net to Deliver Flicks)[ Also Read: Boxee Box Brings the Internet to Your TV ]
Beginning this Spring, buttons that specify “Netflix” – including some featuring the red Netflix logo – are planned to be situated prominently on remote controls that operate certain new Blu-ray disc players from a variety of companies.
They include Best Buy’s in-house Dynex brand, Haier, Memorex, Panasonic, Samsung, Sharp, Sony, and Toshiba.
Sharp, Sony, and Toshiba also will place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.[ Also Read: New Movie Download Service Launched ]
“For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands,” said Netflix chief product officer Neil Hunt.
“No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it’s simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix.”
The Netflix one-click remote is the latest in a series of rapid technological advancements by Netflix to enable Netflix members to instantly watch TV shows and movies streamed by Netflix over the Internet.
The company says there are more than 250 Netflix ready devices on the market.
The announcement was made Tuesday, Jan. 4.