New Ad Campaign to Launch Texas Chicken

Church’s new Texas Chicken, debuting on the menu for a limited time, is a half chicken marinated in special seasonings and cooked without batter or breading to a juicy, crispy golden brown.

While it’s still hot, the chicken is dusted with a special blend of Texas seasonings that work like magic as it melts into a delicious barbecue glaze.

The seasonings add a little bit of sweet and a little bit of spicy flavor and a smokiness reminiscent of your favorite backyard grilled chicken.

“Texas is the birthplace of Church’s Chicken and our chicken has been at the center of our culture since day one,” said Rob Crews, chief marketing officer for Church’s.

“Our product innovation team developed a whole new way to enjoy Church’s with a new menu item that pays tribute to Church’s Texas roots and some of the best barbecue in Texas.”

Texas Chicken is available for a limited time through July 28, 2013 at participating restaurants. The price for a half chicken starts at $3.69 and a combination meal at $5.69.

The launch of Church’s new advertising campaign starts with the introduction of its new Texas Chicken. The campaign showcases Church’s in a whole new light with a fun, relevant way to communicate what the brand is all about.

With the growing perception by consumers today that companies are “skimping” on everything from packaging to customer service, Church’s Life’s Too Short to Skimp campaign is a proclamation that applies to the quality of the brand’s food, guest experience and restaurants.

RMN News

Rakesh Raman