Swiss Watch Brand Launches Short Film Series

Baume & Mercier, a Swiss watch brand, announced today the introduction of a short film series titled, “Celebrate Giving.” It brings to life the beauty of the adage – “it is better to give, than to receive.”

The first film was launched today, Nov. 20, in time for the holiday season on www.baume-et-mercier.com and its social media platforms.

The film captures the spirit of family togetherness during the holiday season, and the beauty of gift giving. The short film celebrates the ideal holiday scenario where parents warmly welcome their adult children and significant others home for the holidays.

The parents mark this special occasion by gifting their son and daughter each a specially engraved Baume & Mercier watch – a steel Clifton watch for him and a classic Linea watch with a red strap for her.

The film also features original music by LEWIS whose soulful and modern sound provides a spirited holiday soundtrack. Wardrobe was provided by Paul Stuart, the leading arbiter of style for luxury men’s and women’s wear.

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Baume & Mercier chose to introduce a short film element to their marketing strategy as it further enhances the brand’s opportunity to tell meaningful stories while engaging the consumer on an emotional level.

“Video content is a beautiful and appropriate way to tell a story. And since our brand celebrates giving and marking life moments, video has the ability to convey emotions and the beauty of personal relationships in a way no other medium can,” says Rudy Chavez, president, Baume & Mercier North America.

The video will be highlighted through online channels including its own website, social media platforms, video hosting platforms, and fans that choose to share with their friends.

The “Celebrate Giving” film series is being produced by 3rd Strand, a full service boutique production house specializing in storytelling and advertising solutions for the jewelry industry. Baume & Mercier’s next short film in this series will be released Spring 2014.

Founded in 1830, Baume & Mercier is said to be the seventh oldest watch brand in the world.

RMN News

Rakesh Raman