Paula Radcliffe in Pampers Little Athlete Campaign

Pampers, a P&G brand, has teamed up with Paula Radcliffe, Olympic Games marathon runner and mum to Raphael (18 months) and Isla (4 years), to launch the ‘Pampers Little Athlete’ campaign.

Paula Radcliffe says, “As an Olympic Games athlete I know how effort and determination can help us reach our full potential. As a mum I see the same determination in my children as they learn to overcome every day challenges through play. That’s why I’ve joined Pampers Active Fit and the ‘Pampers Little Athlete’ campaign to encourage other parents to celebrate their babies’ play.”

[ Also Read: ‘James Bond’ on a New Mission for Olympic Games ]

On the occasion of the fifth annual Women in Sports Conference, Procter & Gamble demonstrated its commitment to women athletes by announcing its support of female competitors, who will make up one half of the company’s sponsored athletes in the upcoming London 2012 Olympic Games. (Read: P&G Pledges Support to Women Athletes)

[ Also Read: Female Social Media Users Lack Confidence: Study ]

To salute the spirit of play in every baby across the UK, Pampers is introducing a Limited Edition GB Design Active Fit nappy, allowing mums and babies to show their national pride.

Pampers Active Fit nappies feature a unique 3-way fit for optimal leakage protection on the legs, waist and bottom and are the high-performing play gear that helps enable babies to play at their best, says the company. The announcement was made today, April 2.

In the picture above: Olympic Games Athlete, Paula Radcliffe poses with son Raphael, 18 months, to launch the Pampers Little Athlete.

RMN News

Rakesh Raman