Consumer electronics company Samsung has announced an exclusive agreement with Jamie Oliver to be an ambassador for the London 2012 Olympic Games. Oliver will play a key role in raising awareness of Samsung’s sponsorship of London 2012 as a Worldwide Olympic Partner.
The collaboration will start with appearances in multiplatform adverts and public relations campaigns, encouraging participation in Samsung’s London 2012 marketing campaign. It was announced today, March 5.
Commenting on the agreement, Oliver said: “I’m truly honoured and excited to be involved in London 2012 as an ambassador for Samsung.”
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Meanwhile, the Mayor of London, Boris Johnson, has urged the UK and world’s media not to miss out on the opportunity to cover what is set to be an amazing summer of sport, culture and art in the capital. (Read: Media Programme for London Olympic Games)
And Coca-Cola lifted the lid on the creative process for the first time ever, inviting teens to attend a free festival-style gig featuring GRAMMY award-winning producer Mark Ronson and Mercury Music Prize Nominee Katy B.
Coca-Cola unveiled the first cut of the footage from that event, as the brand launches the global advertising for the Coca-Cola Move to the Beat London 2012 Olympic Games campaign. (Read: Coca-Cola Ads for London 2012 Olympic Games)
In the last 15 years, Jamie Oliver has been telling people all over the world to cook and eat better food. He started cooking at his parent’s pub, the Cricketers in Clavering, Essex, at the age of eight. After leaving school he began a career as a chef that took him to the River Cafe, where he was famously spotted by a television production team.
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Jamie Oliver joins an impressive line-up of Samsung ambassadors including David Beckham who joined Samsung’s London 2012 campaign in May 2011.
Samsung believes that influential icons like Jamie Oliver widen the reach of Samsung’s digital activation programmes that will support the Olympic Torch Relay and Samsung’s own global blogger programme for the London 2012 Olympic Games.
In the picture above: (l-r) Jamie Oliver and Sunny Hwang, VP & head of Global Sports Marketing at Samsung Electronics.