Subaru to Deliver Web Content through the Radio

Subaru of America and Aha by Harman, an interactive platform that makes web content safe for drivers, have announced a partnership that will use the Aha platform to seamlessly bring Web-based content into Subaru vehicles to letting drivers interact with web-based content right through their radios.

Aha is powering the Web-connected “fourth band” of radio, alongside AM, FM, and satellite radio. Offered on future models, Subaru owners will have instant access to tens of thousands of stations of Web-based content such as: on-demand music from MOG and Rhapsody; Internet radio from SHOUTcast, CBS RADIO, and Slacker; live news; the latest information, news and entertainment podcasts from NPR and others; free audio books; personalized traffic reports; Facebook and Twitter newsfeeds; personalized restaurant recommendations from Yelp; and more.

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Aha will be accessed through the Subaru’s optional in-car radio/infotainment system. Aha’s app for iPhone integrates with the vehicle, allowing Subaru owners to enjoy Aha while driving.

In early 2012, Aha will launch an Android app, which will also integrate with future Subaru vehicles. Users will be able to customize their Aha stations from their iPhone, Android device, or the Web.

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Aha is currently available in aftermarket head units and as a free app for iPhone. It will soon update its iPhone app to include even more stations and content, and will also launch its app for Android smartphones. 

Aha is currently working with additional automotive and consumer electronics manufacturers on multiple integrations that will launch throughout the year.

Aha is a part of Harman International, a global audio and infotainment group.

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