Suzuki Runs with Kizashi Ring of Fire Game

The Kizashi Ring of Fire app for iPad and iPhone is a single player racing game. Players experience the Kizashi in four fantasy track locations – Tokyo, Siberia, Alaska and Los Angeles – locations recently visited on the Tokyo to L.A.:  The Hard Way road trip.

American Suzuki Motor Corp. (ASMC) announced Wednesday, Dec. 22, the launch of Kizashi Ring of Fire racing game app for iPad and iPhone as a free download from the App Store.

With this launch, Suzuki builds on its multiplatform approach to promote the all-new Kizashi sport sedan in conjunction with the company’s intercontinental road trip Tokyo to L.A.:  The Hard Way, which concluded this summer.

In addition, the app becomes the first commercial racing game powered by Brass Monkey remote control technology, which debuted at E3 in Los Angeles earlier this year, says the company.

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“The Kizashi Ring of Fire racing game app offers consumers a virtual opportunity to experience the Kizashi sport sedan on four tracks inspired by the adventurous Tokyo to L.A. road trip,” said Jeff Holland, associate director of public relations and social media of American Suzuki.

“Suzuki’s new app further positions the company as an innovator in the digital space among other automakers, and is a great download for those receiving iPhones and iPads this holiday season.”

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In the game, players race the 2011 Kizashi SE on the first two tracks and the 2011 Suzuki Kizashi Sport GTS on the more challenging third and fourth track.

To enhance the experience, the app uses the iPad and iPhone motion sensors for dynamic steering and players can activate AWD to enhance vehicle handling, or use special Suzuki boosts to enter super-fast warp mode.

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Brass Monkey remote control technology enables users to turn their iPad or iPhone into a virtual steering wheel. The player connects the device to a computer via Wi-Fi connection and controls the hero vehicle in the online game.

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Specially designed Kizashi Ring of Fire game kiosks with the Brass Monkey technology will be displayed at select 2011 auto shows for consumers to play the game and experience the Suzuki Kizashi in a new way.

These auto shows include the Philadelphia International Auto Show (Jan. 29 – Feb. 6, 2011), Chicago Auto Show (Feb. 9 – 20, 2011), Denver Auto Show (March 30 – April 3, 2011) and New York International Auto Show (April 20 – May 1, 2011). 

To download the app, visit the App Store and search for “Suzuki” or “Kizashi” and select the free “Kizashi Racing Game.”

Photo courtesy: American Suzuki Motor Corp.

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Rakesh Raman