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#AmericaIsBeautiful and Coca-Cola is for Everyone

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#AmericaIsBeautiful and Coca-Cola is for Everyone

Each year, the Big Game broadcast is under the focus, and this year, Coca-Cola unveiled a 60-second advertisement titled “It’s Beautiful” with #AmericaIsBeautiful. In a salute to America, the ad features real people enjoying each other and a Coke. “For 127 years, Coca-Cola has been proud to be a part of bringing friends and families [...]

How AIDS is a Civil Rights Issue

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How AIDS is a Civil Rights Issue

Is AIDS a civil rights issue? Yes, says a new campaign. To commemorate Martin Luther King Jr. Day, observed this Monday, Jan. 20th, AIDS Healthcare Foundation (AHF) is releasing a new national billboard awareness campaign headlined “AIDS is a Civil Rights Issue.” As African American and Latino communities continue to be disproportionately impacted by HIV/AIDS [...]

Artist’s Safer Sex Messages with Fine Art

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Artist’s Safer Sex Messages with Fine Art

AIDS Healthcare Foundation (AHF), an AIDS organization in the United States, uses educational advertising to reach a wide variety of demographics with messaging about reducing the spread of HIV and STDs through condom use, regular testing, and open sexual dialogue between partners. The global organization is taking its promotions in a new direction with its [...]

Target Calls Norah Jones for Little Broken Hearts

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Target Calls Norah Jones for Little Broken Hearts

Target Corp. has announced it is partnering with Norah Jones on the release the deluxe edition of her fifth studio album, “Little Broken Hearts.” The Target deluxe edition of “Little Broken Hearts” is available now for pre-order at Target.com/NorahJones and will be offered at Target stores beginning May 1. The Target deluxe edition of the [...]

Billboard in US to Highlight Electile Dysfunction

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Billboard in US to Highlight Electile Dysfunction

Fashion designer and social activist, Kenneth Cole, is doing it again with the 2012 Primary Elections. Meant to function as a social commentary on the dysfunction surrounding the Primaries, Kenneth Cole is launching a new billboard that features the slogan, “TODAY’S PRIMARY ISSUE:  ARE WE SUFFERING FROM ELECTILE DYSFUNCTION?” Evolving the campaign one step further, [...]

Ignite the World with Erika Jayne

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Ignite the World with Erika Jayne

Kicking off a new year, Billboard’s chart-topping queen Erika Jayne has triumphantly returned to the #1 spot for the sixth consecutive time on Billboard’s “Hot Dance/Club Play Songs” chart. This time around it’s her party anthem titled, “Party People (Ignite the World),” that led her back to the top of the chart. The song was [...]

Billboards Deliver Anti-Texting Safety Message

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Billboards Deliver Anti-Texting Safety Message

The Ad Council launched a national public service campaign about the dangers of texting while driving, sponsored by the National Highway Traffic Safety Administration (NHTSA) and the State Attorneys General. The multi-media campaign includes TV, radio, outdoor advertising, and online banner ads. One fourth of the overall production budget was allocated for out-of-home media, and [...]

Tony Bennett’s Duets II #1 on Billboard Album Chart

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Tony Bennett’s Duets II #1 on Billboard Album Chart

Tony Bennett’s new release, DUETS II debuts at the #1 position on Billboard’s top albums chart, with 179,000 units sold in the first week. The album has remained in the top 5 on iTunes’ album chart in the US and other countries since its release. It was stated by RPM Records / Columbia Records, today, [...]

Are You Suffering from Good News Deficit?

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Are You Suffering from Good News Deficit?

New consumer research shows that the overwhelming majority of Americans (83 percent) agree that the United States is suffering from a good news deficit, with six in 10 Americans saying they don’t even know where to look for good news anymore. On the heels of this LG Electronics-commissioned study, the company is unveiling its plans [...]

When Facebook Comes on the Road, Really!

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When Facebook Comes on the Road, Really!

An outdoor digital Facebook billboard displays ‘real-time’ content from a firm’s actual Facebook page. Buffalo-based accounting firm, Freed Maxick & Battaglia, CPAs, has launched a community-based initiative with its debut of an outdoor interactive digital Facebook billboard. The billboard can be seen on the inbound NY-33 Kensington Expressway, a downtown Buffalo thoroughfare frequented by commuters. [...]