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Arre' \ Digital \ India \ New Delhi \ Reality Series
Arre’ to Launch Digital Reality Series in India
Arré, a digital media brand from UDigital, co-founded by Ronnie Screwvala, B. Saikumar, and Ajay Chacko, will launch a digital reality show, based on the Israeli format Re-Gender which explores the relationship between the sexes. The format is distributed by Armoza Formats. It was announced Monday. The show is a social experiment that breaks down [...]
Condom \ Digital \ Durex \ Future \ Sex
Durex Goes Digital to Define the Future of Sex
Leading condom brand Durex revealed Wednesday that it will launch into the digital marketplace with its new technology division, Durexlabs, ahead of a major announcement that could revolutionize sex lives. Durexlabs is the company’s first significant step into the digital field helping to embrace changing social behaviors and the paradigm of intimacy with mobile technology. [...]
Agency \ Android \ App \ Candidate \ Dating \ Digital \ Love \ Politics
Dating App Uses Your Politics to Find Your Love
The candiDate Android app is a new dating service that helps members connect with real, local singles based on shared political values and beliefs. The candiDate dating service connects conscientious singles looking to meet someone who shares their politics. The app uses your opinions on today’s hot button issues (such as abortion, guns, gay marriage, [...]
Athletics \ Digital \ Mountain \ The North Face \ Training
The North Face Mountain Athletics Collection
The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]
99W Drive-In \ Digital \ Honda \ Projector
Honda Digital Projector Award for 99W Drive-In
The 99W Drive-In has become one of five drive-in theaters no longer in jeopardy of closing its doors thanks to Honda’s Project Drive-In. With the end of 35-mm film distribution this year, and the costly switch to digital projection nearing, Honda created Project Drive-In as a national effort to save as many of America’s remaining [...]
Digital \ Disney \ Soundtrack \ The Muppet Movie
The Muppet Movie Soundtrack Goes Digital
The Rainbow Connection is going digital, as Walt Disney Records celebrates the upcoming 35th Anniversary of the classic frogs-to-riches story, “The Muppet Movie,” with the re-release of its Grammy-winning soundtrack album. Originally produced by Paul Williams and executive produced by late Muppet creator Jim Henson, the album features eleven songs by Williams and Kenny Ascher. [...]
Digital \ Games \ Social Media \ Special Olympics \ TV \ WWE
WWE Is Founding Partner for Special Olympics
Integrated media organization WWE (NYSE: WWE) announced Sunday it has become a Founding Partner for the 2014 Special Olympics USA Games, a national sporting event taking place in New Jersey June 14-21, 2014. The announcement was made on stage during WrestleMania 29 at MetLife Stadium with New Jersey Governor Chris Christie, 2014 USA Games Chairman [...]
Album \ Blur \ Digital \ Parklive
Blur: Parklive to be Released as Digital Album
Blur’s recent performance at Hyde Park to mark the closing of the Olympic Games is being made available in a 4CD+DVD deluxe edition beginning December 4th from Virgin Records (December 3rd internationally from Parlophone). Titled Parklive, the deluxe edition includes the entire show, with extras, presented in audio over two CDs with a DVD of [...]
Adobe \ Advertising \ Devices \ Digital \ Mobile
How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though search is still the biggest driver of return on investment for advertisers. It says Facebook is an emerging advertising channel. Findings from Adobe Digital Index.
Digital \ Internet \ Pepsi \ Taste \ Test
Pepsi Calls You for its Internet Taste Test
The Internet Taste Test is a new campaign that invites cola lovers to get a chance to “taste” new Pepsi NEXT while enjoying the humor of improv. Pepsi NEXT, which is stated to be the first cola to deliver real taste with 60% less sugar, has launched the Internet Taste Test as a brand awareness [...]
Canada \ Canadian \ Digital \ Games \ Moms \ Olympic \ P&G \ Public Relations \ Social Media
P&G to Support Canadian Olympic Hopefuls
Procter & Gamble Canada (P&G), in cooperation with the Canadian Olympic Committee (COC), announced its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the country at the London 2012 Olympic Games. Each athlete will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store [...]
Cameras \ Digital \ Panasonic \ ZS-Series
Panasonic Expands its ZS-Series of Digital Cameras
Panasonic has introduced the LUMIX DMC-ZS20, the newest member of the LUMIX ZS-Series, claimed to be the world’s slimmest digital camera with a 20x optical zoom lens. With zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Definition (HD), the new LUMIX ZS20 is being offered as a versatile [...]
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