The North Face launched Monday a digital training platform in tandem with its new Mountain Athletics training apparel and footwear collection. The Mountain Athletics Collection, which is now available at retail stores and online, offers the durability and full range of motion necessary for intense functional training exercises. According to the company, the Mountain Athletics [...]

The 99W Drive-In has become one of five drive-in theaters no longer in jeopardy of closing its doors thanks to Honda’s Project Drive-In. With the end of 35-mm film distribution this year, and the costly switch to digital projection nearing, Honda created Project Drive-In as a national effort to save as many of America’s remaining [...]

The Rainbow Connection is going digital, as Walt Disney Records celebrates the upcoming 35th Anniversary of the classic frogs-to-riches story, “The Muppet Movie,” with the re-release of its Grammy-winning soundtrack album. Originally produced by Paul Williams and executive produced by late Muppet creator Jim Henson, the album features eleven songs by Williams and Kenny Ascher. [...]

Integrated media organization WWE (NYSE: WWE) announced Sunday it has become a Founding Partner for the 2014 Special Olympics USA Games, a national sporting event taking place in New Jersey June 14-21, 2014. The announcement was made on stage during WrestleMania 29 at MetLife Stadium with New Jersey Governor Chris Christie, 2014 USA Games Chairman [...]

Blur’s recent performance at Hyde Park to mark the closing of the Olympic Games is being made available in a 4CD+DVD deluxe edition beginning December 4th from Virgin Records (December 3rd internationally from Parlophone). Titled Parklive, the deluxe edition includes the entire show, with extras, presented in audio over two CDs with a DVD of [...]

A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though search is still the biggest driver of return on investment for advertisers. It says Facebook is an emerging advertising channel. Findings from Adobe Digital Index.

The Internet Taste Test is a new campaign that invites cola lovers to get a chance to “taste” new Pepsi NEXT while enjoying the humor of improv. Pepsi NEXT, which is stated to be the first cola to deliver real taste with 60% less sugar, has launched the Internet Taste Test as a brand awareness [...]

Procter & Gamble Canada (P&G), in cooperation with the Canadian Olympic Committee (COC), announced its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the country at the London 2012 Olympic Games. Each athlete will serve as an ambassador for P&G brands and will be integrated across various marketing channels including advertising, in-store [...]

Panasonic has introduced the LUMIX DMC-ZS20, the newest member of the LUMIX ZS-Series, claimed to be the world’s slimmest digital camera with a 20x optical zoom lens. With zoom, a 24mm ultra wide-angle LEICA DC VARIO-ELMAR lens and the ability to shoot full-High Definition (HD), the new LUMIX ZS20 is being offered as a versatile [...]

Adobe Systems has announced findings from its inaugural Adobe Digital Marketing Insights report, designed to provide marketing, e-commerce, and retail executives with critical intelligence about digital marketing. The study evaluated how purchasing behavior is impacted by the device consumers used to visit retail websites. In the study, Adobe analyzed 16.2 billion anonymous visits to the [...]

Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media campaign. Tourism Australia has created a short film overnight featuring footage downloaded by Sydney revellers sharing their New Year’s Eve experience via an iPhone app [...]

Twentieth Century Fox Home Entertainment and Lightstorm Entertainment announce Avatar available digitally with first-of-its-kind interactive features in the “Avatar iTunes Extras Special Edition” beginning on Tuesday, Dec. 20. The new edition lets fans deconstruct some of the movie’s most memorable scenes to reveal how James Cameron applied special effects to create the breathtaking world of [...]